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Marketing Against The Grain, produced by HubSpot Media and hosted by Kipp Bodnar and Kieran Flanagan, covers marketing trends, growth tactics and AI-driven marketing workflows. The show has 466 episodes, released about every two days, with a typical length of 30 to 35 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor Marketing Against The Grain

Reach marketers testing AI tools and growth tactics in a high-production weekly-plus show

  • 466 episodes with releases about every two days build a long, steady catalog
  • Apple Podcasts rating of 4.8 from 361 ratings signals a loyal business audience
  • Recent episodes average around 30 minutes, leaving room for a host-read mid-roll
Best forSaaS and martech toolsAI productivity softwareagency and B2B service offers
Watch forHosted under the HubSpot brand, so direct competitors to HubSpot may be declined.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Technology & Computing30%
Careers10%
Business Software15%
Formats
co-hosted banter, interview, live demo, solo monologue
Tone
analytical, practical
Language
English
Production
Studio production
Typical length
25 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 361 falls in the 200 to 1,000 band (5,000 to 25,000), shifted up one band for the show age and corporate-network production, with 466 episodes, semiweekly cadence and Podcast Index popularity 9 supporting the upper band.
Audience asks abouthow to use AI tools in marketing workflowswhich growth tactics work right nowhow marketing teams and roles will change
Age
10%18-24
40%25-34
30%35-44
20%45+
Gender
35%women
65%men
Countries
🇺🇸 United States55%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
HubSpot
Categories promoted
marketing software, CRM
Affiliate links
No

No sponsor mentions found in the feed beyond the publisher HubSpot, which operates the show as a branded network property.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover marketing and AI topics with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 42 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence5 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination…
Marketing Against The Grain's own show description from the podcast feed

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About Marketing Against The Grain

Marketing Against The Grain is a business podcast produced by HubSpot Media and hosted by Kipp Bodnar and Kieran Flanagan, according to the show feed. The show covers marketing trends, growth tactics and AI applications in marketing, with episodes examining new methods rather than widely repeated tactics. The feed lists 466 episodes released about every two days, with recent episodes usually running 25 to 35 minutes.

Apple Podcasts shows a 4.8 average rating from 361 ratings. Based on these signals, listeners are most likely marketers and business operators, and the estimated audience is 20,000 to 80,000 downloads per episode, an estimate rather than a published figure. The show carries no third-party sponsors in the feed, and it is operated as a HubSpot Media property.

The show suits software and AI tool companies seeking a business audience. An estimated host-read mid-roll is priced at $360 to $2,000 per episode, which buys a single placement in a high-production show with a steady release schedule.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Marketing Against The Grain can edit or remove this page at any time.

Questions about Marketing Against The Grain

How much does Marketing Against The Grain charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode. Actual rates are not published in the feed.

What is Marketing Against The Grain about?

The show covers marketing trends, growth tactics and AI in marketing, hosted by Kipp Bodnar and Kieran Flanagan, with episodes released about every two days.

How do I contact Marketing Against The Grain about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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