Mars Labs (@mars_labs) is a Korean-language channel run by a company promoting the Mellow metaverse game and the $MRST token, with about 8,100 subscribers and a median of roughly 600 views per video. It posts sparsely, with no uploads in the past year, and mostly publishes Shorts and gameplay clips. Estimated sponsored integration rate: $150 to $250 per video; the channel is a company channel rather than an independent creator.
Korean metaverse game promotion reaching a niche crypto-gaming audience
- Median of about 600 views per video, with a peak of 73,421 views on one promotional Short
- Around 8,100 subscribers, mostly in South Korea
- Short gameplay clips at a $4 to $8 CPM equivalent; the channel is a company channel rather than an independent creator
Brand fit report
Content
- Formats
- short-form gameplay clips, gameplay showcases, developer progress updates
- Tone
- promotional, playful
- Language
- Korean
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- metaverse games, cryptocurrency tokens, crypto exchanges
- Affiliate links
- No
Video descriptions promote the Mellow game, the MRST mining app and OKX token trading links, which are the channel's own or partner promotion rather than disclosed sponsorships; no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is game promotion with no concerning material, but the channel promotes cryptocurrency tokens and trading, a category many brands treat as a sensitive suitability risk; the most-viewed title, '[Mellow] 지루한 채굴은 그만!', is a standard promotional clip.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 8.1k | 603 | 0 |
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶$1M?? Who will be the winner? Roulette Game Update!! · 220 views
▶10억? 주인공은? 잭팟 콘텐츠 업뎃!! · 395 views
▶멜로우 메타버스 게임 티저 영상 (feat. Better than Earth) · 2.1k viewsLast three uploads, latest 937 days ago.
Discover our Martian NFT and $MRST Mining App before your journey to Mellow🚀 ✔️ Business Inquiry: partner@marscompany.co
About Mars Labs
Mars Labs is the YouTube channel of a Korean company behind the Mellow metaverse game and the $MRST token. The channel publishes mostly short gameplay clips, feature showcases and development updates, usually under a minute, with Korean-language titles and descriptions and occasional English content. Uploads have been sparse, with none in the last year.
The audience is estimated to be mostly South Korean adults in their twenties and thirties who follow crypto and blockchain gaming. Viewer counts are modest, with a median of roughly 600 views per video and a few promotional clips reaching tens of thousands of views. Sponsorship activity was not observed on the channel itself.
Brands in crypto gaming or Korean-market metaverse launches may find this channel useful for direct, promotional reach. Based on the rate rule, an integration would cost about $150 to $250 per video, a CPM of $20 to $35 per 1,000 views on long-form content or $4 to $8 on Shorts, which compares with $10 to $30 for typical paid ads.
Written from Mars Labs's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mars Labs can edit or remove this page at any time.
Questions about Mars
How much does Mars Labs charge for a sponsored video?
Based on the rate rule for a channel with a median of about 600 views and mostly Shorts, an estimated sponsored integration costs $150 to $250 per video. Rates are not published, so confirm directly with the channel owner before booking.
What does Mars Labs post about on YouTube?
Mars Labs posts short Korean-language gameplay clips and development updates for the Mellow metaverse game, plus promotion for the $MRST token and its mining app. Most videos are under one minute, with an occasional longer showcase.
How do I contact Mars Labs for a brand deal?
The channel lists a business inquiry email. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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