Starbooked

Смачні Рецепти з Masha Charivna

@mashacharivna · UA · UK

Masha Charivna (@mashacharivna) is a Ukrainian home cook based in Ukraine who posts simple recipes, mostly Shorts, on her YouTube channel. The channel has about 17,100 subscribers, a median of roughly 1,100 views per video, and about 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Смачні

Ukrainian home-cooking Shorts creator with a steady, family-friendly recipe audience

  • About 17,100 subscribers and a median of about 1,140 views per video across recent uploads
  • Roughly 50 uploads in the past year, with recipes posted several times a week
  • Recipes built around everyday ingredients that suit food, kitchen, and pantry products
Best forfood ingredient brandskitchen tools for home cooksbudget-friendly grocery products
Watch forViews per video are modest, and the audience is concentrated in Ukraine, so reach outside that market is limited.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink95%
Lifestyle5%
Formats
short vertical recipe clips, step-by-step recipe videos with ingredient lists in descriptions
Tone
friendly, practical
Language
UK
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for most Shorts; 2 to 3 minutes for long-form recipes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to make the recipe without specialized equipmentwhich ingredients can be swapped or made sugar-freehow long a dish keeps and how to store it
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
Ukrainenull%
LanguagesUkrainian 70%English 30%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the descriptions of some recent videos link an extra virgin olive oil brand site with a referral tag, which may be an affiliate arrangement but is not a disclosed sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe content throughout the sampled videos, such as 'Найпростіше кунжутне печиво без борошна', with no concerning material found.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube17k1.1k29
Instagram–––

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days29 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 10 days ago.

мій інстаграм - https://instagram.com/mashakavylina/ з питань співпраці писати - masha.kavylina@gmail.com
Смачні Рецепти з Masha Charivna's own profile description on YouTube

Are you Смачні Рецепти з Masha Charivna? Claim or remove this profile.

About Смачні Рецепти з Masha Charivna

Masha Charivna (@mashacharivna) is a Ukrainian creator who posts recipes on YouTube, mostly short vertical clips under a minute alongside occasional longer step-by-step videos. Her topics include quick snacks, cottage cheese dishes, cookies, pizza dough, and easy desserts, with ingredient lists typically in the video descriptions.

The channel has about 17,100 subscribers and about 394 videos. Recent uploads have a median of roughly 1,140 views, and the creator posts about 50 videos a year. Her viewers are likely home cooks in Ukraine looking for simple, budget-friendly recipes. These audience figures are estimates based on the channel data. No sponsorship disclosures were found in her recent videos.

Based on Starbooked's rate rule, a sponsored video from her would cost about $150 to $250, because her Shorts-heavy median views produce a value below the minimum. That is around $10 CPM at the floor, which is comparable to paid ads ($10 to $30 CPM). Brands selling food ingredients or kitchen products targeting Ukrainian home cooks should consider her.

Written from Смачні Рецепти з Masha Charivna's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Смачні Рецепти з Masha Charivna can edit or remove this page at any time.

Questions about Смачні

How much does Masha Charivna charge for a sponsored video?

Based on her recent median views of about 1,140 and a Shorts-heavy channel, Starbooked estimates a sponsored video at $150 to $250. This is an estimate using the directory's rate rule, not a confirmed price from the creator.

What does Masha Charivna post about on YouTube?

She posts home-cooking recipes, mostly short vertical videos, covering quick snacks, cottage cheese dishes, cookies, pizza dough, and simple desserts. Ingredient lists typically appear in the descriptions, and recipes are in Ukrainian.

How do I contact Masha Charivna for a brand deal?

Contact details unlock on Starbooked for $0.80. Her channel lists a business email for collaboration inquiries, and boosted creators can be booked through Starbooked.

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