Starbooked

Masson Lifestyle

@massonlifestyle · US · EN

Masson Lifestyle (@massonlifestyle), a US sewing creator, makes long-form DIY sewing videos on patterns, fabric hauls and sew-alongs. The channel has about 6,200 subscribers and a median of roughly 1,400 views per video, posting around 10 videos a year. Estimated rate: $50 to $50 per video, or about $20 to $35 per 1,000 median views.

Why brands book Masson

Engaged sewing audience that watches long sew-alongs to the end

  • Median views of about 1,354 on roughly 10 uploads in the past year
  • Average video runs about 995 seconds, so product segments get real screen time
  • Engagement rate of 6.4% and like rate of 5.6% are strong for a channel this size
Best forsewing notions and fabric brandspattern and craft supply launches
Watch forSmall channel with irregular upload pace and no recorded sponsorships yet.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Fashion & Style30%
Formats
sew-along tutorials, pattern and fabric hauls, monthly plans and recaps
Tone
personal, practical
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 22 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement6.4%
Likes and comments per view on recent videos
Audience asks aboutwhich sewing patterns suit beginnershow to fit a pattern to a changing bodyhow much fabric a pattern needs
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
85%women
15%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
sewing patterns, sewing fabric
Affiliate links
Yes

Descriptions link to pattern and fabric sources such as True Bias and Simplicity with affiliate-style links, but no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Sewing when your body is changing' discuss body changes in a neutral, non-explicit way.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.2k1.4k5
Instagram–––

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers27 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 3 days ago.

Masson Lifestyle is a lifestyle blog if you can call it that these days about diy sewing and sewing apparel. Check out my blog at massonlifestyle.com Follow Me on Instagram at @amassonlifestyle Visit our website at http://www.massonlifestyle.com for links on the where you can get the patterns and fabrics I talked about in this video. Follow me on social media! Blog: http://www.massonlifestyle.com Instagram: https://www.instagram.com/amassonlifestyle/ These change (alllll the time) but to give you a reference on my measurements since we are sewing: I am 5’5” and my measurements are as foll
Masson Lifestyle's own profile description on YouTube

Are you Masson Lifestyle? Claim or remove this profile.

About Masson Lifestyle

Masson Lifestyle is a US-based YouTube channel run by the creator behind massonlifestyle.com, a blog about sewing, travel and home projects. The channel focuses on long-form sewing content: sew-alongs for indie and big-four patterns, pattern and fabric hauls, and seasonal sewing plans. Videos are typically filmed on camera in a low-production style, with a median runtime of about 16 minutes.

The audience is estimated to skew toward adult home sewists, most likely women in the United States, based on channel topic and comments context. Viewer numbers are modest, with a median of about 1,350 views per video, and the channel has around 6,200 subscribers. The creator's website states the blog covers sewing, cooking, home renovation and travel.

A sponsored integration is typically priced at about $50 per video, which works out to roughly $20 to $35 per 1,000 median views (CPM). That compares with $10 to $30 CPM for typical paid ads. Brands selling patterns, fabric or notions who want an engaged, niche audience should book this channel.

Written from Masson Lifestyle's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Masson Lifestyle can edit or remove this page at any time.

Questions about Masson

How much does Masson Lifestyle charge for a sponsored video?

Masson Lifestyle's estimated rate is about $50 per sponsored video, based on a $20 to $35 per 1,000 median views range. Final pricing depends on the integration format and deliverables. Contact details unlock on Starbooked for $0.80.

What does Masson Lifestyle post about on YouTube?

Masson Lifestyle posts long-form sewing content, including step-by-step sew-alongs for indie and big-four patterns, pattern and fabric hauls, and seasonal sewing plans. Videos are filmed on camera with a low-production style and average about 16 minutes.

How do I contact Masson Lifestyle for a brand deal?

Contact details unlock on Starbooked for $0.80. Masson Lifestyle is not currently a boosted creator, so direct outreach is handled through the channel's public links. Check the channel's website and social profiles for contact details.

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