Starbooked

Masters of Scale

Podcast · www.mastersofscale.com · US · EN
Hosted by Reid Hoffman, Jeff Berman, Bob Safian

Masters of Scale, hosted by Reid Hoffman with Jeff Berman, features business leaders discussing how they built their companies. The show has 747 episodes, releasing about every two days, with typical episodes of 30 to 37 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), priced at roughly $360 to $2,000 per host-read mid-roll.

Why brands sponsor Masters of Scale

Business-leader interviews from a 747-episode show with a 4.6 Apple rating

  • Apple Podcasts shows 3,958 ratings with a 4.6 average across the catalog.
  • Episodes run about 32 minutes and release roughly every two days.
  • Guests are founders and CEOs of established companies, suiting B2B audiences.
Best forB2B softwarefinancial and professional services
Watch forNo sponsor history is visible, so brand fit and ad acceptance need direct confirmation.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Technology25%
Careers15%
Formats
interview, co-hosted conversation, narrative
Tone
candid, aspirational
Language
English
Production
Studio production
Typical length
30 to 37 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: 3,958 Apple ratings (50 to 200 band shifted up given established catalog, 200 to 1,000 and 1,000 to 5,000 bands weighed), 747 episodes, two-day cadence, high production, Art19 hosting, and maximum Podcast Index popularity.
Audience asks abouthow founders scaled their companieswhat leaders did during early prototypes and criseshow to build a brand and grow a team
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
35%women
65%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom8%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
GreylockLinkedInCreative PlanningKCRW
Categories promoted
none seen
Affiliate links
No

No sponsor mentions found in the feed; the episode page lists Creative Planning as a guest's firm, not an advertiser.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent episodes cover AI policy, inflation and Trump-related commentary, which is political discussion but not flagged as explicit; the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding…
Masters of Scale's own show description from the podcast feed

Do you make Masters of Scale? Claim or remove this page.

About Masters of Scale

Masters of Scale is a business podcast hosted by Reid Hoffman, LinkedIn co-founder and Greylock partner, with Jeff Berman of WaitWhat as a regular host. According to the show's website, episodes feature founders, CEOs and innovators discussing the decisions behind their companies, from early prototypes to global expansion. The feed lists 747 episodes, with new releases about every two days and a median length of roughly 32 minutes.

Apple Podcasts shows 3,958 ratings at a 4.6 average. Estimated audience is 20,000 to 80,000 downloads per episode (estimated), with listeners likely skewing toward working professionals and founders. The feed and Apple listing show no sponsors.

Based on the estimated audience, a host-read mid-roll would likely cost about $360 to $2,000 per episode. The show suits B2B software and professional-service brands seeking executive readership. Sources: the RSS feed, mastersofscale.com and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Masters of Scale can edit or remove this page at any time.

Questions about Masters of Scale

How much does Masters of Scale charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll would likely range from about $360 to $2,000 per episode. Final pricing depends on placement and package terms.

What is Masters of Scale about?

Masters of Scale is a business podcast where founders and CEOs discuss how they built and scaled their companies, hosted by Reid Hoffman and Jeff Berman.

How do I contact Masters of Scale about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Masters of Scale can also be booked through Starbooked if it is boosted.

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