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Materassi.com

@materassicom-st1lk · IT · IT

Materassi.com (@materassicom-st1lk) is an Italian mattress and bed retailer run by a consortium of eight manufacturers. Its channel of about 1,580 subscribers posts product demos, with median views near 7,600 per video. Uploads have stopped since 2021, and the rate range is $150 to $250 per video.

Why brands book Materassi.com

Italian mattress brand channel with product demos and a clear buying audience

  • Median views of about 7,600 per video across 123 uploads
  • Shorts make up 76 percent of uploads, with a median runtime of 56 seconds
  • Top video, a bed assembly guide, reached 72,439 views
Best formattress and bedding launchesfurniture product demosItalian home goods campaigns
Watch forThe channel has not uploaded since 2021, so audience activity is likely low and the view numbers are dated.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden85%
Health15%
Formats
product demonstration, product showcase, how-to assembly
Tone
informational, promotional
Language
Italian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent85/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow much does a specific mattress or bed costhow is the bed assembledis the mattress a medical device
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
50%women
50%men
Countries
🇮🇹 Italy95%
LanguagesItalian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
mattresses, beds, sofa beds, bedroom furniture
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel itself is the brand's own product catalog, with each description linking to a product page.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product demonstrations of mattresses and beds with no concerning content in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.6k7.6k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 2047 days ago.

Materassi.com è il punto di riferimento per il riposo in Italia. Materassi.com nasce dalla collaborazione di 8 aziende produttrici di materassi, reti, letti, divani letto, poltrone ed accessori per il riposo: aziende tra le più importanti del mercato nazionale. Privati, professionisti e imprese riconoscono Materassi.com come il riferimento fondamentale per i loro acquisti. Materassi.com sito ufficiale : www.materassi.com e-mail : info@materassi.com Telefono 0721.48.26.36
Materassi.com's own profile description on YouTube

Are you Materassi.com? Claim or remove this profile.

About Materassi.com

Materassi.com is an Italian channel run by a consortium of eight mattress and bed manufacturers, and it works as a product catalog rather than a personality-led creator channel. The channel has about 1,580 subscribers across 123 videos, and most are short product demonstrations of mattresses, sofa beds and wall beds. The median video earns about 7,600 views, and the top assembly guide reached 72,439.

The channel has not published since 2021, so the audience is probably small and mostly made up of people who searched for specific products. These are estimates based on channel data, not confirmed figures. Viewers appear to be Italian adults shopping for bedroom furniture.

Sponsored integrations would run $150 to $250 per video, which works out to about $20 to $35 CPM on median views, compared with the $10 to $30 CPM typical of paid ads. Brands selling bedding or furniture in Italy may find this useful, though the channel is inactive and the pitch should be weighed with that in mind.

Written from Materassi.com's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Materassi.com can edit or remove this page at any time.

Questions about Materassi.com

How much does Materassi.com charge for a sponsored video?

Materassi.com's rate would fall between $150 and $250 per video, based on a median of about 7,600 views and a CPM of $20 to $35. The channel is a manufacturer catalog, so any integration would be a product demo rather than a creator-led review. Confirm the current rate with the channel directly.

What does Materassi.com post about on YouTube?

The channel posts short product videos about Italian mattresses, memory foam and latex models, sofa beds, wall beds and bed frames. Most videos run under a minute and show product features or assembly. The last upload was in 2021, so recent output is minimal.

How do I contact Materassi.com for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists info@materassi.com and a phone number publicly, and boosted creators can be booked through Starbooked.

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