Mats Svensson (@matsgisvensson) is a Swedish ceramic artist based in Leksand, Sweden, who posts pottery and glaze tutorials. The channel has about 1,310 subscribers and a median of roughly 4,600 views per video. Uploads stopped around 2013 with no recent activity. Sponsored integrations would cost about $150 to $250 per video.
Long-running pottery tutorial channel with evergreen wheel-throwing lessons
- Median of about 4,600 views per video across 22 uploads
- Top tutorial, Throwing a pot on a potters wheel, has about 59,000 views
- Rate of $150 to $250 per video gives a CPM of about $33 to $55
Brand fit report
Content
- Formats
- step-by-step tutorials, studio and process films, travel documentary clips
- Tone
- instructive, calm
- Language
- Swedish
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 4 to 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is ceramics tutorials and studio films with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 1433 days ago.
Ceramic artist and Senior Adviser at Leksand Folkhighschool, Sweden: www.leksand.fhsk.se On my channel you can find tutorials on throwing, glaze making and Raku firing. So far in Swedish but soon wth subtitles in English. You can also se films about porcelain from my stay in Jingdezhen.. My websites in Swedish: www.meramedlera.se www.glaseramera.se www.rakumedmera.se Wellcome to see my work on Instagram, https://www.instagram.com/matsgisvensson/
About Mats Svensson
Mats Svensson posts pottery tutorials on YouTube under @matsgisvensson, with 22 videos since 2008. Most of the content is instructional: throwing on the potters wheel, kneading and centering clay, glaze mixing, and anagama kiln building, shot in a low-production studio style. His channel description identifies him as a ceramic artist and Senior Adviser at Leksand Folkhögskola in Sweden; this comes from the channel description, not a website.
The channel has about 1,310 subscribers and a median of roughly 4,600 views per video, with a few older tutorials reaching 20,000 to 60,000 views. Viewers are estimated to be hobbyist potters and students, mostly Swedish-speaking. Uploads stopped around 2013, so the audience is older and evergreen.
The estimated rate is $150 to $250 per video, a floor that works out to about $33 to $55 CPM, above the $10 to $30 typical for paid ads. It suits clay and studio supply brands that want a niche, instructional audience.
Written from Mats Svensson's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mats Svensson can edit or remove this page at any time.
Questions about Mats
How much does Mats Svensson charge for a sponsored video?
Based on a median of about 4,600 views, the estimated rate is $150 to $250 per video, which is a minimum floor for a long-form channel. Rates are set per video and can change with the brief, so confirm with him directly.
What does Mats Svensson post about on YouTube?
He posts pottery and ceramics tutorials, including wheel throwing, clay preparation, glaze mixing, and Raku and anagama kiln firing. Most videos are instructional and filmed in his studio in Leksand, Sweden, with some travel footage from porcelain work in Jingdezhen.
How do I contact Mats Svensson for a brand deal?
Contact details unlock on Starbooked for $0.80. Mats Svensson is not a boosted creator, so he cannot be booked directly through Starbooked at this time.