祭すみたやチャンネル
Shinsuke Nakagawa, known on YouTube as @matsurisumitaya, runs the Japanese channel 祭すみたやチャンネル from Hamamatsu, Japan. It has about 20,600 subscribers and roughly 1,600 median views per video. It posts short vertical clips about matsuri costumes and gear, several times a week. Sponsored integrations are estimated at $150 to $250 per video.
Shorts channel reaching Japanese festival shoppers with product demos
- About 20,600 subscribers and 10.2 million total views across 1,319 videos
- Median view count near 1,636 per Shorts video, with 50 uploads in the past year
- Estimated rate of $150 to $250 per video, well below paid ad CPMs
Brand fit report
Content
- Formats
- short product showcases, how-to tips, shop announcements
- Tone
- informative, friendly
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 40 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- matsuri clothing, festival accessories, traditional footwear, hair accessories
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; videos promote the channel's own shop products such as 'エアージョグ地下足袋' and 'ミニお面髪飾り歌舞伎'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers festival costumes, shop hours and product care with no flagged themes, such as '10月の定休日'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 21k | 1.6k | 33 |
Benchmark score: 44 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 7 days ago.
静岡県浜松市にある祭り用品専門店『祭すみたや』のYouTubeチャンネルです。全国のお祭り情報やお祭り用品の選び方・使い方・お手入れ方法などをお伝えしています。 【出演者紹介】 おしんちゃん（中川晋介） 株式会社祭すみたや代表取締役 1978年京都府京都市生まれ。2003年明治大学経営学部卒。同年本田技研工業入社。2009年株式会社祭すみたや入社。同年代表取締役就任。2010年からはじめたYouTubeチャンネルである「祭すみたやチャンネル」を通じてお祭り初心者の人たちにお祭り用品に関するノウハウ動画を提供している。2015年一般社団法人イーコマース事業協会主催の第8回全国ネットショップグランプリでブランディング部門賞を受賞。2017年楽天市場ショップ・オブ・ザ・マンス受賞。楽天市場月間優良ショップ受賞多数。大人系ユーチューバー事務所「FunMake」所属クリエイター。 【祭すみたや概要】 昭和二十二年創業の祭すみたやは全国でも珍しい一年中祭用品だけを扱う老舗専門店です。お手ごろ価格で何でもそろう品揃えと圧倒的な在庫数が支持され、お祭りシーズンには店舗に1日5,000人を超えるお客様が来店される地元の人気店です。現在では毎年300を超える町内会、自治体、教育機関、マスコミ関係に特注の法被や鯉口シャツ、手拭いなどの祭用品を納品させていただいております。日本の伝統文化「祭」を
About 祭すみたやチャンネル
祭すみたやチャンネル is run by Shinsuke Nakagawa, who appears on camera under the name おしんちゃん and is representative director of the Hamamatsu festival goods shop 祭すみたや, according to the creator's website. The channel posts short vertical videos about matsuri clothing, sizing, care and new arrivals, typically under 40 seconds, with roughly 50 uploads in the past year.
The audience is Japanese-speaking and likely includes people preparing for local festivals, first-time participants and collectors of traditional garments. These audience details are estimates based on content, not platform-verified data. The channel's median view count is about 1,600 per video.
Brands seeking native integrations in Japanese festival categories can consider this creator. Based on the rate rule, sponsored placements are estimated at $150 to $250 per video, which is roughly $4 to $8 CPM against median Shorts views, compared with typical $10 to $30 paid ad CPMs.
Written from 祭すみたやチャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 祭すみたやチャンネル can edit or remove this page at any time.
Questions about 祭すみたやチャンネル
How much does Shinsuke Nakagawa charge for a sponsored video?
Based on a median of about 1,636 views and a Shorts-heavy format, the estimated rate is $150 to $250 per video. This is an estimate from channel metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Shinsuke Nakagawa post about on YouTube?
The channel posts short videos about matsuri and festival clothing, including sizing tips, care guides, hair accessories and new shop arrivals. Videos are usually under 40 seconds and appear several times a week in Japanese.
How do I contact Shinsuke Nakagawa for a brand deal?
The creator's website lists a promotion contact page for video creator inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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