Matt Lees (@mattlees), a creator based in the United Kingdom, makes long-form video game essays, series and podcasts through the Cool Ghosts channel. The channel has about 55,700 subscribers and a median of roughly 12,000 views per video. It has not uploaded in about two years, so sponsored integrations would be a speculative booking. Estimated rate: $150 to $250 per video.
Long-form game criticism audience with a steady, loyal following
- About 55,700 subscribers and a median of roughly 12,000 views per video.
- Episodes run 20 to 37 minutes, giving sponsors room for a full integration.
- Zero sponsored videos in the last 50 uploads, so any placement would be a first.
Brand fit report
Content
- Formats
- long-form essay videos, episodic series, podcast-style discussion
- Tone
- witty, thoughtful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 15 to 40 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles and descriptions are about video game discussion with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 56k | 12k | 0 |
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 995 days ago.
Lovingly-crafted videos and podcasts about games, with Matt Lees, Quintin Smith, and more. **please be aware that all emails from "mattleeslive@gmail.com" are a scam - do not send keys.**
About Cool Ghosts
Cool Ghosts is a UK-based YouTube channel run by Matt Lees (@mattlees), who makes long-form video essays, episodic series and podcast-style discussions about video games. The channel has about 55,700 subscribers and roughly 445 videos, with episodes often running 20 to 40 minutes.
The channel's audience is estimated, not measured, to skew toward adults aged 25 to 34, with a mix of UK and US viewers. Viewers appear drawn to critical, thoughtful takes on specific games rather than quick reviews. Median views sit near 12,000 per video. The last upload was about 995 days ago, so activity should be confirmed before booking.
The channel has no sponsorship history in its recent uploads. A sponsored integration would be estimated at $150 to $250 per video. At a CPM of $20 to $35 per 1,000 views, this compares with the $10 to $30 CPM typical of paid ads. Publishers seeking a critically minded gaming audience may find this a fit.
Written from Cool Ghosts's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Cool Ghosts can edit or remove this page at any time.
Questions about Cool
How much does Matt Lees charge for a sponsored video?
Based on the channel's median views of about 12,000, the estimated rate is $150 to $250 per sponsored video. This is an estimate calculated from YouTube data, not a published rate card. Confirm current availability and terms before booking.
What does Matt Lees post about on YouTube?
The Cool Ghosts channel posts long-form video game essays, episodic series and podcast-style discussions. Topics include action-adventure, role-playing and strategy games, with a focus on critical analysis. Episodes typically run between 15 and 40 minutes.
How do I contact Matt Lees for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked. The channel description also warns that emails from a similar address are scams, so verify any contact carefully before sending keys or payment.
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