Starbooked

中西正男のエラいすんまへん。

@mbsmasao · JP · JA

Masao Nakanishi (@mbsmasao) is a Japanese entertainment journalist whose YouTube channel carries his MBS radio show, a candid talk program about celebrities. The channel has about 5,080 subscribers and a median of roughly 4,400 views per video, posting about three times a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book 中西正男のエラいすんまへん。

Japanese entertainment journalist with a loyal radio-show audience

  • Median of about 4,400 views per video on roughly 5,080 subscribers
  • Around 36 uploads in the past 365 days, roughly three per month
  • Estimated integration rate of $150 to $250 per video
Best forJapanese radio or media launchesEntertainment and lifestyle brands targeting Japanese adults
Watch forAudience is small and Japanese-only; the channel's topics are news-driven and current.

Brand fit report

Content

Topics, IAB taxonomy
Celebrities60%
Television20%
Society20%
Formats
audio radio show uploads with static or minimal visuals, bonus behind-the-scenes videos recorded after broadcast, short discussion clips
Tone
candid, playful
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 12 minutes for bonus clips, about 90 to 110 minutes for full broadcasts

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutWhat did Nakanishi reveal about a specific celebrity or scandal?How do celebrity fees and entertainment industry pay work?What is the perspective on recent entertainment news stories?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
45%women
55%men
Countries
🇯🇵 Japan95%
🇺🇸 United States5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover celebrity scandals and crime news, such as the arrest of Kenji Haga, which is sensitive but not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.1k4.4k4

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 16 days ago.

通り一遍の芸能情報や下品な話は致しません。芸人を中心に数千組の芸能人を取材し、丸裸にしてきた芸能記者・中西正男が、初の冠番組で“正味の話”を赤裸々にさらけ出します。聴いたあと、すぐ聴き直したくなる、味のよ~~うしゅんだラジオ番組です。色んな意味で先に言っておきます。エラいすんまへん...。 ≪出演者≫ 中西正男(芸能記者) 田口万莉 ≪あて先≫  masao@mbs1179.com
中西正男のエラいすんまへん。's own profile description on YouTube

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About 中西正男のエラいすんまへん。

Masao Nakanishi, handle @mbsmasao, is a Japanese entertainment journalist who hosts a candid talk radio show on MBS, which is mirrored on YouTube as a full-length audio broadcast with occasional bonus videos. The channel covers celebrity news, television, and industry stories, with the host interviewing guests and sharing his own opinions on current events.

The channel has about 5,080 subscribers and a median of roughly 4,400 views per video, which is modest but consistent. Most viewers are estimated to be Japanese adults aged 35 and over, based on the subject matter, though the data does not confirm this. The channel uploads about three times a month, tracking the broadcast schedule.

Brands seeking Japanese-language reach with an older, engaged audience of radio listeners should consider this channel. The estimated integration rate is $150 to $250 per video, which compares favorably with paid ads at a CPM of $10 to $30, since sponsored integrations here are priced at $20 to $35 per 1,000 median views.

Written from 中西正男のエラいすんまへん。's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 中西正男のエラいすんまへん。 can edit or remove this page at any time.

Questions about 中西正男のエラいすんまへん。

How much does Masao Nakanishi charge for a sponsored video?

Based on a median of about 4,400 views, the estimated rate is $150 to $250 per sponsored video. This is calculated from the Starbooked rate rule for long-form channels and is not a confirmed quote from the creator.

What does Masao Nakanishi post about on YouTube?

The channel posts full recordings of his MBS radio show, Nakanishi Masao no Erai Sunmasen, plus bonus videos recorded after each broadcast. Topics cover Japanese celebrities, television, and entertainment industry news, presented in a candid talk format.

How do I contact Masao Nakanishi for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.