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McDonald's Vietnam

@mcdonaldsvn · VN · VI

McDonald's Vietnam (@mcdonaldsvn) is the official YouTube channel of the Vietnamese arm of the global fast-food chain, publishing brand news, product launches and promotional clips in Vietnamese. With about 4,400 subscribers and a median of roughly 1,100 views per video, it posts about 5 videos a quarter. Estimated sponsored rate is $150 to $250 per video.

Why brands book McDonald's

Official McDonald's Vietnam channel with a 9.5 million view promotion

  • Channel holds about 59 million lifetime views across 130 videos
  • Median video draws roughly 1,100 views, with spikes into the millions on promotions
  • Suited to fast-food and family brands reaching Vietnamese parents and young adults
Best forfood and beverage launchesfamily and kids product tie-ins
Watch forThis is the brand's own channel, so it is unlikely to accept third-party sponsorships; treat it as a partnership lead.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Hobbies & Interests15%
Family & Relationships15%
Formats
short promotional clips, product launch videos, brand story vignettes
Tone
playful, upbeat
Language
Vietnamese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the promoted meal or toywhen a limited menu item launcheswhich store locations carry a new promotion
Age
30%18-24
35%25-34
20%35-44
15%45+
Gender
50%women
50%men
Countries
Vietnam90%
Other10%
LanguagesVietnamese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
McDonald's
Categories promoted
quick-service restaurant, fast food
Affiliate links
No

The channel is the brand's own account, so promotional content is first-party rather than sponsored; no third-party disclosures found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is brand promotion and family-oriented toy and party material; no concerning titles found in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.4k1.1k5
Instagram–––

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers31 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 35 days ago.

Kênh Youtube chính thức của McDonald’s Việt Nam là nơi cập nhật tất cả những VDO mới nhất về hoạt động của nhãn hàng tại Việt Nam. Với mong muốn trở thành điểm đến ẩm thực được khách hàng yêu thích nhất! McDonald’s cam kết không ngừng nâng cao chất lượng dịch vụ và mang đến những trải nghiệm thú vị cho khách hàng qua những sản phẩm luôn được yêu thích như món khoai tây chiên lừng danh thế giới French Fries, bánh burger Big Mac, hay Chicken McNuggets, và trên hết là những trải nghiệm mà bạn chỉ có thể có được tại nhà hàng của McDonald’s. --------- Mọi thông tin chia sẻ, các bạn có thể phản hồi
McDonald's Vietnam's own profile description on YouTube

Are you McDonald's Vietnam? Claim or remove this profile.

About McDonald's Vietnam

McDonald's Vietnam is the official YouTube channel of the Vietnamese operation of the global fast-food chain. It posts short Vietnamese-language videos covering menu launches, Happy Meal toy collections, store openings and campaign clips, usually under a minute long. Uploads are irregular, with about five videos in the past quarter.

The audience is estimated to be mostly Vietnamese adults aged 18 to 34, with a notable share of parents and fans of collectible toys. Most viewers arrive through the brand's promotions rather than through creator-led content. Figures and demographic splits are estimates based on the channel's public data, not verified analytics.

Because the channel is operated by the brand itself, it is better suited to partnership discussions than to a standard creator sponsorship. For third-party brands wanting a Vietnamese-language audience, the estimated rate for a sponsored integration is $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads.

Written from McDonald's Vietnam's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. McDonald's Vietnam can edit or remove this page at any time.

Questions about McDonald's

How much does McDonald's Vietnam charge for a sponsored video?

The estimated sponsored rate is $150 to $250 per video, based on the channel's median views. Because this is the brand's own official channel, actual availability for third-party sponsorships is uncertain and should be confirmed directly.

What does McDonald's Vietnam post about on YouTube?

The channel posts short Vietnamese-language videos about menu items, Happy Meal toy collections, promotions and store openings. Most clips are under a minute, and longer brand story videos appear occasionally.

How do I contact McDonald's Vietnam for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though this channel is the brand's own account, so partnership requests should be directed to the company.

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