MedicalUpdateOnline
MedicalUpdateOnline (@medicalupdateonline) is a UK channel run by IMI, a digital communications agency for the pharmaceutical and medical industries. It publishes about 4,600 subscribers' worth of short healthcare and executive-coaching interview clips, with a median of 32 views per video and roughly 37 uploads in the last 90 days. Sponsored integration rates are estimated at $150 to $250 per video.
Reach UK healthcare professionals through short, expert-led interview clips
- Publishes about 37 videos in the last 90 days, a steady pace for a small channel.
- Median of 32 views per video, so the audience is small but closely niche.
- Recent clips focus on pharmacy, GLP-1 treatments and healthcare leadership.
Brand fit report
Content
- Formats
- interview clips, podcast excerpts, long-form interviews
- Tone
- professional, informational
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds for clips, 25 to 45 minutes for full interviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Medication content covers prescription weight-loss drugs such as tirzepatide and unlicensed injections, as in the title 'Retatrutide - risks of unlicensed weight loss injections'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 4.6k | 32 | 37 |
Benchmark score: 32 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Running a pharmacy weight loss clinic #idw #podcast #obesity · 18 views
▶Retatrutide - risks of unlicensed weight loss injections #po · 97 views
▶Future outlooks - Oral GLP-1 RAs #idw #podcast #obesity #wei · 95 viewsLast three uploads, latest 1 days ago.
This content is for informational purposes only, and does not replace the advice of your own doctor or healthcare professional. Copyright © 2023 MedicalUpdateOnline. IMI (a trading name of ICR UK Limited) is a digital communications agency that specialises in the pharmaceutical and medical industries. IMI was founded in 2003 by the current CEO Peter Mas-Mollinedo, a pharmacist and forward-thinking entrepreneur. IMI’s primary activities include the production of medical educational journals and bulletins, medical conference coverage and video interviewing of health care professionals worldw
About MedicalUpdateOnline
MedicalUpdateOnline is a UK channel operated by IMI, a digital communications agency serving the pharmaceutical and medical industries. The channel posts short clips and full-length interviews with healthcare professionals, covering topics such as obesity treatment with tirzepatide, AI-generated discharge summaries and executive coaching for healthcare leaders. Most uploads are short excerpts from longer podcast-style interviews, published several times a week.
The channel is small, with about 4,600 subscribers and a median of 32 views per video. Based on the content, the audience is likely to be made up of clinicians, pharmacists, healthcare executives and industry professionals, though this is an estimate. No sponsored content was found in recent uploads.
Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Brands in healthcare and medical education who want a precise professional audience should consider booking this channel.
Written from MedicalUpdateOnline's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MedicalUpdateOnline can edit or remove this page at any time.
Questions about MedicalUpdateOnline
How much does MedicalUpdateOnline charge for a sponsored video?
Sponsored integrations are estimated at $150 to $250 per video, based on a median of 32 views and the rate rule of $4 to $8 per 1,000 views for Shorts-heavy channels. Contact details unlock on Starbooked for $0.80.
What does MedicalUpdateOnline post about on YouTube?
The channel posts interview clips with healthcare professionals, covering obesity medication, pharmacy practice, AI in clinical documentation and executive coaching. Most videos are under 90 seconds, with full interviews running around 25 to 45 minutes.
How do I contact MedicalUpdateOnline for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel is not currently a boosted creator, so booking is handled directly through the contact details once unlocked.
Similar creators
YouTube and other creators in healthcare interviews, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Doc Thoughts@docthoughts · US | medical careersphysician leadership | 4.2k | 3.4k | $150–250 | 51 |