Starbooked

Melbourne United

@melbourneunitedbasketball · AU · EN

Melbourne United Basketball (@melbourneunitedbasketball), an Australian channel run by the NBL club Melbourne United, posts game highlights, press conferences and Shorts. With about 6,770 subscribers and 765 median views, it uploads most weekdays. Sponsored integrations are estimated at $150 to $250 per video, with Shorts pricing applied.

Why brands book Melbourne

Reach engaged Australian NBL fans with daily basketball Shorts

  • Median of 765 views per upload across roughly 50 uploads in 90 days
  • Shorts make up 46% of uploads, with top clips reaching over 2,000 views
  • Sponsor credits already run on press conferences and highlight packages
Best forsports drinks and apparelquick service restaurant promotionsautomotive and fuel campaigns
Watch forViews are modest and the channel is club-owned, so brand fit depends on the club's approval process.

Brand fit report

Content

Topics, IAB taxonomy
Basketball85%
Sports News15%
Formats
short-form highlights, press conference clips, player interviews
Tone
energetic, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 5 to 11 minutes for press conferences

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement1.6%
Likes and comments per view on recent videos
Audience asks aboutgame results and highlightsplayer statements after gameshow to get tickets and memberships
Age
30%18-24
30%25-34
20%35-44
20%45+
Gender
40%women
60%men
Countries
🇦🇺 Australia85%
New Zealand5%
LanguagesEnglish 100%

Commercial

10%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
ENGIETrojan ToolsHungry JacksTyrepowerMobil
Categories promoted
energy, tools and hardware, quick service restaurants, automotive services, fuel
Affiliate links
No

Press conference and highlight titles and descriptions credit ENGIE and Trojan Tools as presenters, and the Mobil on the Road video is branded.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is sports highlights, press conferences and team features with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.8k76550
X–––
Instagram–––
TikTok–––

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

The official YouTube channel of the NBL’s Melbourne United Basketball club. Two-time NBL Champions 🏆🏆 New Podcast Episodes dropping Weekly! https://www.melbourneutd.com.au/ Want to be United with the team? Download the Melbourne Untied App to stay up to date all things United, on and off the court! Available on the app store and Google Play now. https://www.melbourneutd.com.au/news/introducing-the-new-melbourne-united-app Need a fresh set of clothes? Why not visit our Merch Store here! https://shop.melbourneutd.com.au/ Need a fix of all things United? Follow our socials here: Twitter |
Melbourne United's own profile description on YouTube

Are you Melbourne United? Claim or remove this profile.

About Melbourne United

Melbourne United Basketball is the official YouTube channel of Melbourne United, a club in the Australian NBL based in Melbourne, Victoria. The channel publishes game highlights, post-game and media conference recordings, player interviews and short clips, with about 50 uploads in the last 90 days. Most videos are short-form, and the median view count is around 765.

The audience is likely Australian basketball fans, with an estimated skew toward adults aged 18 to 34. Those are estimates, not platform-reported figures. Recent videos credit sponsors such as ENGIE, Trojan Tools, Hungry Jacks and Tyrepower.

Estimated sponsored integration cost is $150 to $250 per video, using the Shorts rate because more than half the channel's views come from Shorts. That works out to roughly $4 to $8 CPM, compared with $10 to $30 for paid ads. Sports, food, energy and automotive brands targeting Melbourne and Australian fans should consider this channel.

Written from Melbourne United's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Melbourne United can edit or remove this page at any time.

Questions about Melbourne

How much does Melbourne United Basketball charge for a sponsored video?

Based on median views and the Shorts-heavy format, the estimated rate is $150 to $250 per video. This is a calculated estimate from public metrics, not a published rate card, so confirm pricing directly with the club.

What does Melbourne United Basketball post about on YouTube?

The channel posts NBL game highlights, post-game and pre-game media conferences, player interviews and short clips such as dunks and key plays. Uploads are frequent, with about 50 in the last 90 days, and most are under a minute.

How do I contact Melbourne United Basketball for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is club-run, so partnership requests usually go through the club's corporate partnerships team.

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