Melissa Esplin (@melissapher), a calligrapher and calligraphy instructor from Utah, makes lettering tutorials, art supply reviews and DIY craft videos. Her channel has about 8,600 subscribers and a median of 847 views per video, with uploads slowing to two in the past year. Sponsored integrations are estimated at $150 to $250 per video.
Engaged calligraphy audience that trusts hands-on art supply reviews
- Top video, '5 Great Papers for Calligraphy Practice', reached 29,465 views, and the channel's best upload reached 30,067 views.
- Median of 847 views per video, with strongest engagement on product review and tutorial titles.
- Estimated rate of $150 to $250 per video equals roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.
Brand fit report
Content
- Formats
- real-time lettering process videos, product reviews, step-by-step tutorials
- Tone
- instructive, relaxed
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 3 to 6 minutes, with occasional live-session recordings over 40 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- art supplies, calligraphy tools, paper
- Affiliate links
- Yes
Video descriptions such as 'Quick Modern Calligraphy with Flourishing' link to Amazon products through affiliate-style links, with no explicit sponsorship disclosure found.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is craft and lettering tutorials with no flagged material in the recent video titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Easter Crafting with Carina Gardner, Lori Whitlock, and Meli · 199 views
▶Last Minute Valentine's Day Ideas · 53 views
▶Nature journaling · 7k viewsLast three uploads, latest 205 days ago.
Welcome! I'm Melissa Esplin, a creative hailing from the snow-capped mountains of Utah. I have way too many interests and I can't, for the life of me, manage expectations. I'm a calligrapher and calligraphy instructor at calligraphy.org. My online classes (so far) are geared towards beginning/intermediate calligraphers who want and need personal coaching. I blog at melissaesplin.com, where I like to share my creative explorations like sewing, decorating, cooking, calligraphy and art. Here you can find artsy DIYs, material reviews and real-time lettering. Follow here and on Instagram at htt
About Melissa Esplin
Melissa Esplin (@melissapher) is a calligrapher and calligraphy instructor based in Utah who runs a YouTube channel of about 8,600 subscribers. According to her website, melissaesplin.com, she also shares sewing, decorating, cooking and art projects there, and she teaches online calligraphy classes through calligraphy.org. Her channel focuses on real-time lettering, watercolor tutorials and reviews of pens, nibs, inks and papers.
Her uploads are infrequent, with two videos in the past year and a median of 847 views per video, while her best videos have reached roughly 30,000 views. Viewers are estimated to be mostly adult hobbyists in the United States who are shopping for supplies, though this is an estimate rather than measured data. Her product reviews and tutorials show a clear buying intent around art materials.
Brands seeking a niche, engaged craft audience can book her for product reviews or tutorial integrations. Estimated sponsored rates are $150 to $250 per video, equal to roughly $20 to $35 CPM, which is higher than the $10 to $30 CPM typical of paid ads.
Written from Melissa Esplin's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Melissa Esplin can edit or remove this page at any time.
Questions about Melissa
How much does Melissa Esplin charge for a sponsored video?
Based on her median of 847 views and long-form format, the estimated rate is $150 to $250 per video. Final pricing depends on deliverables and usage rights, which should be confirmed directly with her.
What does Melissa Esplin post about on YouTube?
She posts calligraphy and lettering tutorials, watercolor painting lessons, and reviews of pens, nibs, inks and papers. Her videos are typically recorded in real time with a low-production setup.
How do I contact Melissa Esplin for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
Similar creators
YouTube and other creators in calligraphy, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
kunstpark@kunstpark · DE | art supplieswatercolor tutorials | 3.5k | 315 | $150–250 | 28 |
솔빵구리 solbbang@solbbanguling · KR | korean cosmeticsshorts haul | 62k | 51k | $200–400 | 89 |
airi_100均DIYと便利グッズ@i_house.8 · JP | budget home goodsdiy crafts | 40k | 16k | $150–250 | 88 |
Wohnen & Schenken - Christa Wagner@wohnenschenkenchristawagner · DE | home decordiy crafts | 6.1k | 3.7k | $150–250 | 67 |
Taylor Jones Calligraphy@tjcalligraphy · US | wedding giftscalligraphy | 58k | 49k | $190–390 | 63 |
Alushaaaaa@alushaaaaa · UA | diy craftspinterest projects | 23k | 6k | $150–250 | 62 |