Mencap (@mencap_charity) is a UK charity channel based in Great Britain that publishes explainers, personal stories and advice on learning disability, health, benefits and social care. The channel has about 6.9 thousand subscribers and a median of 214 views per video, with roughly 50 uploads a year. Sponsored integrations run about $150 to $250 per video; brand deals are rare here.
Reach UK learning disability and social care audiences through a trusted charity voice
- About 214 median views per video across 555 uploads since 2007
- Roughly 50 uploads in the last year, with one video reaching 4,063 views
- Audience is almost entirely UK-based, with 90 percent estimated in the United Kingdom
Brand fit report
Content
- Formats
- explainer video, personal story interview, short vertical clip, advice walkthrough
- Tone
- informative, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to about 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is advocacy and information on benefits and social care; 'We want an end to unnecessary PIP reassessments' and a Prime Minister reaction video touch on government policy but are not partisan attacks.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 6.9k | 214 | 25 |
Benchmark score: 30 / 100
Public rule, same for everyone. How it works.
Recent videos
▶We want an end to unnecessary PIP reassessments for people w · 171 views
▶20 questions with Michael Beynon · 166 views
▶What is the Seen, Heard, Screened Exhibition about? · 257 viewsLast three uploads, latest 4 days ago.
Supporting people with a learning disability to live their lives to the full💜 We hope you like our content, if you have any ideas of things you'd like to see, let us know! You can email hello@mencap.org.uk if you're featured in one of our videos and would like to be removed.
About Mencap
Mencap is a United Kingdom charity channel publishing videos on learning disability, health, social care and benefits. The channel posts explainers, personal stories from people with a learning disability and short advice clips, with about 50 uploads over the past year. Videos are mostly under three minutes and filmed with a mid-level production setup, according to the channel data.
The audience appears to be mainly UK adults interested in disability rights, benefits and carer support. These are estimates from channel data rather than verified viewer figures. Median views sit around 214 per video, so reach is modest but targeted.
Brand work is limited, with no sponsorships detected in recent uploads. A typical sponsored integration would cost $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30. Brands in inclusive product or accessibility categories should consider booking.
Written from Mencap's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mencap can edit or remove this page at any time.
Questions about Mencap
How much does Mencap charge for a sponsored video?
Based on its median of about 214 views, a sponsored integration would be estimated at $150 to $250 per video. That is a CPM of roughly $20 to $35 per 1,000 views. Rates are estimates from channel metrics, not a published price list.
What does Mencap post about on YouTube?
Mencap posts about learning disability, health inequalities, benefits such as PIP and Universal Credit, social care and Mencap's own services. Content includes explainers, personal stories and short advice clips. Most videos are under three minutes.
How do I contact Mencap for a brand deal?
Contact details unlock on Starbooked for $0.80. Mencap's channel lists hello@mencap.org.uk for general enquiries. Boosted creators can be booked through Starbooked directly.