Starbooked

Mend (@mend_io) is a US-based channel from the application security company Mend.io, formerly WhiteSource, with about 1,120 subscribers and a median of 42 views per video. It posts around 33 videos a year, mostly short clips and longer webinars on AI security and software supply chain risk. Brand deal rates are not a fit for this channel's audience size.

Why brands book Mend

Reach AppSec and AI security decision-makers through a B2B technical channel

  • Median of 42 views per video across 362 uploads, with a 102-view 90th percentile.
  • About 1,120 subscribers, with 8 uploads in the last 90 days.
  • Zero sponsored videos in the recent sample, so a branded integration would stand out.
Best forB2B security tool awarenessdeveloper tooling launches
Watch forSmall view counts mean reach is limited; the channel suits niche B2B audiences rather than mass consumer campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing80%
Business & Finance20%
Formats
short vertical clips, recorded webinars, explainer videos
Tone
technical, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 40 to 60 minutes for webinars

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to secure AI-generated codehow to manage software supply chain and SBOM requirementshow to reduce container vulnerability alert noise
Age
5%18-24
35%25-34
35%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States40%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover enterprise security topics such as prompt injection and malicious packages, with no concerning content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.1k428
X–––

Benchmark score: 13 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days8 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 11 days ago.

𝐒𝐭𝐚𝐫𝐭 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐫𝐢𝐬𝐤 Mend.io gives you all the tools you need to build a mature, proactive AppSec program that effectively manages application risk. 🖥️ https://www.mend.io/ 🗓️ https://www.linkedin.com/company/mend-io/ 🐦 https://x.com/Mend_io
Mend's own profile description on YouTube

Are you Mend? Claim or remove this profile.

About Mend

Mend (@mend_io) is a US-based YouTube channel run by Mend.io, the application security company formerly known as WhiteSource. The channel posts short clips and longer webinars on application security, AI security, software supply chain risk, SBOMs and container vulnerabilities. Its recent uploads include talks by company executives on securing autonomous AI agents and on why traditional static analysis struggles with AI-generated code.

The channel has about 1,120 subscribers and 362 uploads, with a median of 42 views per video and roughly 33 uploads in the past year. Viewers are most likely security engineers, developers and AppSec leads, though this is an estimate based on video topics and not measured data. Engagement is low, with a comment rate under 0.2 percent.

Mend does not appear to run sponsored content, so any brand integration would be unusual for this channel. At an estimated $20 to $35 per 1,000 median views, a single long-form sponsored video would cost roughly $150 to $250, which is a CPM well above the $10 to $30 typical of paid ads. Developer tool and security vendors targeting technical buyers are the best fit.

Written from Mend's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mend can edit or remove this page at any time.

Questions about Mend

How much does Mend charge for a sponsored video?

Based on a median of 42 views, a sponsored video would be estimated at roughly $150 to $250 per video, which is a CPM of $20 to $35. Rates are estimates from view data and may differ from the creator's actual pricing.

What does Mend post about on YouTube?

Mend posts about application security, AI security, software supply chain threats, SBOMs and container vulnerability management. Content includes short clips and longer webinars aimed at developers and security teams.

How do I contact Mend for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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