Starbooked

MENT TV (@mentradiotv), a Belgian Dutch-language broadcaster based in Flanders, publishes about 50 short clips and segments per quarter with around 9,500 subscribers and a median of 108 views per video. Its catalogue covers music, lifestyle, talk segments and podcast excerpts from its TV and radio channels. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book MENT

Flemish broadcaster reaching a mostly 35-plus audience through TV-linked clips

  • Median of 108 views per video across 50 uploads in 90 days
  • Strong 45-plus Belgian audience estimated from Dutch-language broadcast content
  • Shorts make up 58% of uploads, so budget at the cheaper Shorts rate
Best forregional awareness campaigns in Flandershealth and personal care product launches
Watch forLow view counts per clip; the channel works best as a TV-linked add-on rather than a standalone reach buy.

Brand fit report

Content

Topics, IAB taxonomy
Entertainment45%
Music20%
Society20%
Health & Fitness15%
Formats
short TV segments, interview clips, podcast excerpts, tutorial-style tips
Tone
friendly, informative
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for most clips, 5 to 30 minutes for segments and podcast episodes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhen a segment airs on MENT55 or MENTpopwhich artists or guests appear in a programhow to get tips on skincare or relationships
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
60%women
40%men
Countries
🇧🇪 Belgium95%
Netherlands3%
Other2%
LanguagesDutch 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover music, a men's skincare series and relationship podcasts with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.5k10850

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

2 nationale TV-zenders, MENT55 en MENTpop, én MENTpopradio! MENTpop kan je kijken kan via TELENET - ORANGE - TV Vlaanderen. Luisteren via DAB+ & radioplayer.be MENT55 kan je kijken via TELENET, ORANGE & PROXIMUS. Luisteren kan via RADIOPLAYER.be MENT is CIM gecontroleerd en biedt je als adverteerder unieke mogelijkheden ! Meer info, offertes of samengevatte CIM-rapporten kan je opvragen via adverteren@mentmedia.be Programma's & video's van zijn ook via het on-demand videoplatform Themax.be te bekijken. MENTpop brengt 24 uur per dag vooral Nederlandstalige vlotte muziek, pop, interviews,
MENT TV's own profile description on YouTube

Are you MENT TV? Claim or remove this profile.

About MENT TV

MENT TV is the YouTube channel of MENT, a Belgian broadcaster that runs the national TV channels MENT55 and MENTpop and the MENTpopradio station. The channel posts about 50 clips per quarter, mostly short excerpts from TV programs, with the rest made up of podcast episodes and themed series such as a men's skincare segment. Content is in Dutch and centers on Flemish music, interviews and lifestyle topics.

Viewers are estimated to skew older and Flemish, with a large share aged 45 and over. The channel has about 9,500 subscribers and a median of 108 views per video, so reach is modest per clip but tied to a broadcast audience. Most uploads are under a minute, and longer episodes run around 20 to 30 minutes.

Brands seeking Flemish reach through an established broadcaster may find this channel useful. At an estimated $20 to $35 per 1,000 median views for long-form work, or $4 to $8 for Shorts, the rate sits in the $150 to $250 range per video, which is a CPM well above the $10 typical of paid ads.

Written from MENT TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MENT TV can edit or remove this page at any time.

Questions about MENT

How much does MENT TV charge for a sponsored video?

MENT TV's estimated sponsored rate is $150 to $250 per video, based on its median of 108 views and the Shorts-heavy upload mix. Rates are estimates from public data and should be confirmed directly with the channel.

What does MENT TV post about on YouTube?

MENT TV posts Dutch-language clips from its Belgian TV and radio programs, covering Flemish music, celebrity interviews, lifestyle tips, and podcast episodes on relationships. Most videos are short excerpts under a minute.

How do I contact MENT TV for a brand deal?

The channel lists adverteren@mentmedia.be for advertising inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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