Mercado e Lógica
Mercado e Lógica, a Brazilian YouTube channel by @mercadoelogica with about 2,370 subscribers and 93 videos, makes short explainers and reviews on technology for retail and small businesses. Median views sit near 1,000, mostly from Shorts, with a few longer PDV software reviews. Uploads are irregular, and sponsored integrations are estimated at $150 to $250 per video.
Reach Brazilian shop owners comparing point-of-sale software
- About 2,370 subscribers and 429,000 lifetime views
- Median video views around 1,000, with a 36,000-view PDV software review
- Software review videos and a 172,000-view explainer show strong reach for retail topics
Brand fit report
Content
- Formats
- short explainer clips, software review videos, news commentary
- Tone
- informative, direct
- Language
- Portuguese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 5 to 25 minutes for reviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- point-of-sale software, retail hardware
- Affiliate links
- Yes
The video 'Como escolher o melhor sistema de PDV para sua loja' links a PDV vendor with a discount coupon code in the description, which suggests affiliate arrangements rather than a labeled sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover PDV software, Pix rules, and NuBank news with no sensitive content flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.4k | 1k | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶pdv grátis · 150 views
▶PDV Grátis: Testei o PDV Lipe na Prática! Vale a Pena em 202 · 899 views
▶PDV Grátis :Testei o Fenix PDV Gratuito na Prática! Vale a P · 1.4k viewsLast three uploads, latest 142 days ago.
Canal voltado para mostrar tecnologia para empresas Caso queira fechar uam parceria, contato abaixo: contatomercadoelogica@gmail.com
About Mercado e Lógica
Mercado e Lógica is a Brazilian YouTube channel that explains technology for retail and small businesses. It publishes short explainers and longer software reviews, with a focus on PDV point-of-sale systems, payment rules such as Pix, and fintech news. The channel has about 2,370 subscribers and 93 videos, and recent uploads cover free PDV systems and fiscal invoicing.
Based on titles and descriptions, the audience is likely Portuguese-speaking shop owners, managers, and small business operators in Brazil, with estimated demographics that should be treated as approximate. Most viewing comes from Shorts, and the highest-performing videos are explainers and practical tool comparisons.
The estimated rate is $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views versus the $10 typical for paid ads. Brands selling retail software or payments to small Brazilian businesses should consider this channel.
Written from Mercado e Lógica's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mercado e Lógica can edit or remove this page at any time.
Questions about Mercado
How much does Mercado e Lógica charge for a sponsored video?
Based on its median views and the rate rule, a sponsored video is estimated at $150 to $250 per video. Rates are estimates and can be negotiated with the creator, and the creator's contact details unlock on Starbooked for $0.80.
What does Mercado e Lógica post about on YouTube?
The channel posts about technology for retail and small businesses, including point-of-sale software reviews, Pix and NuBank payment news, fiscal invoice explainers, and short tech facts. Most videos are short clips, with some longer comparison reviews.
How do I contact Mercado e Lógica for a brand deal?
The channel description lists a business email for partnerships. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in retail technology, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
The Glossy Podcastpodcast · US | fashion industryluxury business | 2k | – | $40–90 | 85 |