Starbooked

MG Motor France

@mgmotorfranceofficiel · FR

MG Motor France (@mgmotorfranceofficiel), the French channel of the carmaker MG, publishes short product videos, tutorials and sponsorship clips in French. With about 7,460 subscribers and a median of roughly 1,800 views per video, it uploads irregularly. Sponsored integration rate: $150 to $250 per video.

Why brands book MG

Automotive brand channel reaching French car shoppers and Olympique Lyonnais fans

  • Median of about 1,815 views per video across 111 uploads
  • Shorts make up 54% of uploads with a median runtime of 48 seconds
  • Strong club tie-in: the MG and Olympique Lyonnais partnership renewed through June 2027
Best forelectric and hybrid vehicle launchesautomotive accessories and service offers
Watch forOwned brand channel with low recent output; reach is small and the channel itself is run by the carmaker.

Brand fit report

Content

Topics, IAB taxonomy
Automotive85%
Sports15%
Formats
short vehicle product clips, tutorial walkthroughs, brand partnership videos
Tone
promotional, informative
Language
French
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for most uploads, with tutorials running 3 to 6 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.2%
Likes and comments per view on recent videos
Audience asks abouthow the MG iSMART infotainment system workswhich MG model suits daily drivingcurrent MG offers and hybrid pricing
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
40%women
60%men
Countries
🇫🇷 France95%
LanguagesFrench 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
automotive (own brand)
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel is run by the brand itself, so its own promotional content is not third-party sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is product demonstrations and football club partnership videos with no concerning material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.5k1.8k0
X–––
Instagram–––

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers30 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 192 days ago.

Essayez. Comparez. Vous choisirez MG ⚡️ MG a été en avance sur son temps, et ce depuis la création de la marque dans les garages Morris en 1924. MG renaît aujourd'hui pour une nouvelle génération. Remise au goût du jour, électrifiée, redessinée et relancée pour l'avenir. Retrouvez sur notre chaîne : nos modèles, partenariats, expériences et guide d'utilisation. Suivez-nous sur notre site web et sur nos réseaux sociaux ❤️ Site web : https://www.mgmotor.fr Instagram : https://www.instagram.com/mgmotorfr Facebook : https://www.facebook.com/MGMotorFrance LinkedIn : https://www.linkedin.com/comp
MG Motor France's own profile description on YouTube

Are you MG Motor France? Claim or remove this profile.

About MG Motor France

MG Motor France (@mgmotorfranceofficiel) is the French YouTube channel of the carmaker MG, which the channel describes as a brand reborn for a new generation of electrified vehicles. The channel posts short model clips, owner tutorials on the MG iSMART infotainment system, and partnership content with Olympique Lyonnais. Its website describes the brand's electrified lineup, and the channel's own description links to the MG France site and social accounts.

The channel has about 7,460 subscribers and 111 uploads, with a median of about 1,800 views per video. Most uploads are under a minute, and the largest recent hit was a short model clip with over 70,000 views. Viewers are likely French car shoppers and existing owners; these are estimates from the content, not measured data.

Sponsored integration rate for third-party creators is $150 to $250 per video. This is well below paid ads, where $10 to $30 CPM is typical, and the channel is owned by the brand, so it is better suited to brands seeking automotive adjacency than creator sponsorship. Automotive brands seeking French-language reach may find it useful.

Written from MG Motor France's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MG Motor France can edit or remove this page at any time.

Questions about MG

How much does MG Motor France charge for a sponsored video?

Based on a median of about 1,815 views and a long-form rate of $20 to $35 per 1,000 views, a sponsored integration is estimated at $150 to $250 per video. Shorts pricing applies when the share of Shorts exceeds half the uploads, which is the case here, so the rate may be lower. Final pricing depends on the brief.

What does MG Motor France post about on YouTube?

The channel posts short clips of MG electric and hybrid models, tutorials on the MG iSMART infotainment system, and partnership videos with Olympique Lyonnais. It also covers dealer promotions and event content such as Rétromobile. Most uploads are under a minute long.

How do I contact MG Motor France for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether this channel is boosted before reaching out. Because the channel is run by the carmaker, enquiries may be routed to its marketing team.

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