Michael Shum (@michaelshum), a US-based creator, runs a YouTube channel of archival turntablism battle footage with about 10,000 subscribers and median views near 1,100 per video. He uploads roughly 12 videos a year, and sponsored integrations would be priced at $20 to $35 per 1,000 median views, or about $30 to $40 per video. Most uploads are restored DMC and Vestax battle clips from the 1980s to 2000s.
Engaged turntablism niche with a loyal archive audience
- Median views around 1,100 per video across the last 30 uploads
- Engagement rate of 4.7 percent, with a 3.97 percent like rate
- Sponsored integration priced at $20 to $35 per 1,000 median views, about $30 to $40 per video
Brand fit report
Content
- Formats
- archival battle footage with title cards, competition montage uploads, short historical clips
- Tone
- nostalgic, knowledgeable
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 3 to 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Archival DMC battle footage with no flagged content in recent titles, though some vintage performances may include mild language.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 10k | 1.1k | 3 |
Benchmark score: 19 / 100
Public rule, same for everyone. How it works.
Recent videos
▶DJ Robert Wåtz — 1988 DMC World Eliminations · 1.7k views
▶DJ Skully — 2008 DMC UK Finals (Champion) · 970 views
▶From the Vault: Skratch Bastid Practices 2004 DMC Canada Rou · 1.3k viewsLast three uploads, latest 39 days ago.
MUSEUM OF TURNTABLE ARTS Since Jan 2016—New Exhibits weekly Curated by Michael Shum with generous donations from: US—Arian Snead (ninjando), Shortkut, Adam Williams, Mista B, DJ Perseus, Illmuzik UK—Jimmy Smithson, Mark Archer, DJ Skully, DJ Rasp, J Boogie-Brown, Graeme Forbes France—Julien Regiero, Michal "Biomat", DJ Rascal Japan—@panjournalist Germany—Fabian Reimann, Pasha Kamber The Netherlands—DJ Rockid Denmark—Tue Hansen (the original DJ Eazy) Australia—DJ Sum1 E-mail: mshum71@gmail.com
About Michael Shum
Michael Shum runs a US-based YouTube channel that restores and posts archival DJ battle footage, mostly from the DMC and Vestax competitions of the 1980s through early 2000s. The channel has about 10,000 subscribers and roughly 870 videos, with median views near 1,100 per upload. Uploads are irregular, with about 12 in the past year, and most videos run between four and seven minutes.
The audience is likely made up of turntablists, vinyl enthusiasts and hip hop historians, skewing toward adults over 25 and male. These demographics are estimates based on the content and are not platform-reported figures. The channel shows no sponsorships in its recent uploads, so any brand work would be a new integration.
The estimated rate is $20 to $35 per 1,000 median views, or roughly $30 to $40 per video, which compares with typical paid ad CPMs of $10 to $30. Brands in DJ gear, vinyl and music education seeking a focused, archive-minded audience should consider booking this channel.
Written from Michael Shum's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Michael Shum can edit or remove this page at any time.
Questions about Michael
How much does Michael Shum charge for a sponsored video?
Michael Shum's estimated rate is $20 to $35 per 1,000 median views, which works out to roughly $30 to $40 per video at his current median of about 1,100 views. Exact pricing should be confirmed directly with the creator, and contact details unlock on Starbooked for $0.80.
What does Michael Shum post about on YouTube?
Michael Shum posts archival footage of DJ battles from DMC, Vestax and other competitions, often restored and presented with historical context. Recent uploads cover competitors from the 1980s to 2000s, including Canadian, UK, Japanese and Australian champions.
How do I contact Michael Shum for a brand deal?
Contact details for Michael Shum unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether his profile is boosted before reaching out.
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