Starbooked

Michelle Phillips

@michellephillips · US · EN

Michelle Phillips (@michellephillips), a US celebrity makeup artist and beauty expert, posts long-form and Shorts videos on aging, menopause, beauty and wellness. Her channel has about 10,500 subscribers and a median of 83 views per video, with roughly 50 uploads in the past 90 days. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Michelle

Midlife beauty creator with a 30-year TV makeup background

  • Median of 83 views per video, with 50 uploads in the last 90 days
  • Audience is estimated to be 85 percent United States viewers, mostly 45 and older
  • Rate range of $150 to $250 per video at $20 to $35 CPM, versus $10 to $30 for paid ads
Best formenopause and midlife wellness productsskincare brands targeting women over 40
Watch forMedian views are low relative to subscriber count, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Health55%
Beauty30%
Lifestyle15%
Formats
short vertical clips, podcast-style interviews, talking-head tips
Tone
warm, empowering
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 1 to 2 hours for podcast episodes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks abouthow to manage menopause symptoms such as hair loss and weight gainwhich skincare routine works after 40how to handle anxiety during midlife
Age
5%18-24
10%25-34
25%35-44
60%45+
Gender
90%women
10%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions discuss menopause, anxiety and aging in a supportive tone; 'You know what gets SEXIER with age?' is a suggestive title but not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k8350
Instagram–––

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

Celebrity Makeup Artist + Beauty Expert • National TV Personality • Bestselling Author • Podcast Host After more than 30 years working in television, film, magazines, and with A-list celebrities, Michelle Phillips created this channel to help women navigate aging, beauty, wellness, menopause, mindset, and self-worth with professional guidance—not influencer noise. Here, you’ll find honest conversations, beauty education, wellness insights, expert interviews, and empowering strategies to help women look better, feel better, and become more radiant with age. This is beauty without pressure. C
Michelle Phillips's own profile description on YouTube

Are you Michelle Phillips? Claim or remove this profile.

About Michelle Phillips

Michelle Phillips is a celebrity makeup artist, television beauty expert and author who runs a YouTube channel about beauty, aging, menopause and wellness. According to her website, she has worked for more than 20 years in front of and behind the camera on TV across the country. The channel posts frequent short Shorts clips and longer episodes of her podcast, The Beauty Shift, which features expert and celebrity guests.

The audience is estimated to be mostly US women aged 45 and older interested in midlife skincare, hair and mood topics. The channel has about 10,500 subscribers and a median of 83 views per video, so reach is modest per upload. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.

Brands in skincare, menopause support, hair care or midlife wellness who want a credible, expert-led voice for an older female audience should consider booking her.

Written from Michelle Phillips's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Michelle Phillips can edit or remove this page at any time.

Questions about Michelle

How much does Michelle Phillips charge for a sponsored video?

Based on her median of 83 views and the Starbooked rate rule, an estimated sponsored integration is $150 to $250 per video. The rate is an estimate, not a published price, and may change depending on format and deliverables.

What does Michelle Phillips post about on YouTube?

She posts about beauty, skincare, makeup, menopause, midlife hair loss, anxiety and self-worth, mostly as short clips. Her longer videos are episodes of The Beauty Shift podcast with guest experts and public figures.

How do I contact Michelle Phillips for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and her website at michellephillips.com is listed as a public source.

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