Starbooked

Michelle Smith Creations

@michellesmithcreations · US · EN

Michelle Smith Creations (@michellesmithcreations), a US craft and wreath-making channel, posts Dollar Tree DIYs, deco mesh wreath tutorials and hauls. With about 99,100 subscribers and a median of roughly 4,900 views per video, it uploads around one video a week. Sponsored integrations are estimated at $150 to $250 per video, with no sponsors seen.

Why brands book Michelle

Loyal DIY audience of about 99,000 that buys Dollar Tree and craft supplies

  • About 99,100 subscribers with a median of roughly 4,900 views per video
  • Around 50 uploads in the past year, so a steady weekly placement cadence
  • Estimated $150 to $250 per sponsored video, roughly $30 CPM on long-form views
Best forcraft supply brandshome decor and seasonal product launches
Watch forAudience skews toward older, US-based crafters; sponsorship history is absent, so integrations are untested.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Home & Garden25%
Shopping5%
Formats
step-by-step tutorials, shopping hauls, time-lapse builds
Tone
friendly, instructional
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 15 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement5.2%
Likes and comments per view on recent videos
Audience asks aboutwhich Dollar Tree items to buy for a projecthow to make a specific wreath step by stepwhat new seasonal items have arrived at Dollar Tree
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
85%women
15%men
Countries
🇺🇸 United States80%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
craft supplies, home decor
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Family-friendly craft and home decor content with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube99k4.9k17
Instagram–––

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform20 / 20

Recent videos

Last three uploads, latest 2 days ago.

Welcome to Michelle Smith Creations (Wreath & Craft Tutorials/Home Decor DIYs/Hauls/Dollar Tree Projects & more) Michelle is passionate about inspiring you to create. She truly believes that creativity and the ability to express it is the key to happiness. Michelle's channel offers easy to follow wreath & craft tutorials, shopping hauls , product reviews, and tips and tricks to help you create that project. Michelle is a great instructor, you can do it and she will show you how. Social Media: Website: https://michellesmithcreations.com Facebook Business page: https://www.facebook.com/Michel
Michelle Smith Creations's own profile description on YouTube

Are you Michelle Smith Creations? Claim or remove this profile.

About Michelle Smith Creations

Michelle Smith Creations is a US-based craft channel run by Michelle Smith, who posts wreath-making tutorials, Dollar Tree DIY projects, product hauls and seasonal decor builds. According to her website, she has served the craft community since 2019 and turned the hobby into a full-time business. The channel has about 99,100 subscribers and 931 videos, and it publishes roughly one video a week.

Based on channel metrics and titles, the audience is likely to be mostly women over 35 in the United States and Canada who buy craft and home decor supplies. These demographics are estimates, not verified data. The channel shows no paid sponsorships in its recent uploads, though affiliate links appear to be used.

At an estimated $20 to $35 per 1,000 median views, a sponsored video costs about $150 to $250. That compares with typical paid-ad CPMs of $10 to $30, so the cost is in line with paid media. Craft supply and home decor brands looking for a niche, engaged audience should consider booking her.

Written from Michelle Smith Creations's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Michelle Smith Creations can edit or remove this page at any time.

Questions about Michelle

How much does Michelle Smith Creations charge for a sponsored video?

Based on a median of roughly 4,900 views, a sponsored video is estimated at $150 to $250 per video. This is an estimate from channel metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Michelle Smith Creations post about on YouTube?

According to her website, Michelle Smith Creations posts wreath-making tutorials, Dollar Tree DIY projects, shopping hauls and seasonal decor builds. Recent videos cover Halloween, fall, Christmas and patriotic themes.

How do I contact Michelle Smith Creations for a brand deal?

The channel lists a business email on its About page. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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