Michelob ULTRA
Michelob ULTRA (@michelobultra), a United States beer brand channel run by Anheuser-Busch in St Louis, posts sports-led short ads with about 93,000 subscribers and roughly 12 million median views per video. It uploads about 28 videos a year, mostly 16-second Shorts, and sponsors commercial athlete content. Rates are $4 to $8 per 1,000 median views, or about $50,000 to $95,000 per video.
Alcohol brand channel with 12 million median views on sports spots
- Median view count of about 12 million per video across 38 uploads
- About 28 uploads in the past 365 days, with 87% of videos under 20 seconds
- Recent spots feature NBA, soccer and Olympic athletes, drawing up to 69 million views
Brand fit report
Content
- Formats
- short ad spots, behind-the-scenes featurettes, athlete challenge clips
- Tone
- playful, competitive
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 20 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- beer
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is the brand's own account, with spots like 'Pass for the ages | Michelob ULTRA' promoting the product directly.
Suitability GARM Brand Safety Floor + Suitability
Channel description states 'Content & sharing 21+. Enjoy Responsibly,' and the content promotes alcohol, so audience gating applies.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 93k | 12M | 2 |
Benchmark score: 71 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Raise One Up | Michelob ULTRA · 365 views
▶Michelob ULTRA Presents: Knicks Championship Opener ft. Earl · 691k views
▶Pass for the ages | Michelob ULTRA · 5.4k viewsLast three uploads, latest 3 days ago.
Superior Is Worth Playing For Content & sharing 21+. Enjoy Responsibly. © 2026 Anheuser-Busch, Michelob ULTRA® Light Beer, St Louis, MO
About Michelob ULTRA
Michelob ULTRA (@michelobultra) is the official YouTube channel of the Michelob ULTRA light beer brand, owned by Anheuser-Busch and based in St Louis, Missouri. The channel posts high-production sports spots, mostly 16-second Shorts, along with behind-the-scenes featurettes around the NBA, FIFA World Cup, golf and the Olympics. About 28 videos went up in the past year, and the channel has roughly 93,000 subscribers.
The audience appears to be mostly American adult sports fans, with an estimated skew toward men. The channel is gated to viewers 21 and older, so the audience is adult by design. Median views are about 12 million per video, which means sponsored placements here are priced at $4 to $8 per 1,000 median views, or about $50,000 to $95,000 per video. That is well above the $10 CPM typical for paid ads, and the channel fits national brand campaigns more than small-brand budgets.
This channel suits beverage, hospitality and sports-adjacent brands planning large-scale reach. Small brands should look at micro creators on Starbooked instead.
Written from Michelob ULTRA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Michelob ULTRA can edit or remove this page at any time.
Questions about Michelob
How much does Michelob ULTRA charge for a sponsored video?
Based on its median of about 12 million views and Shorts-heavy output, a sponsored placement would fall in the $50,000 to $95,000 range per video. The channel is brand-owned and does not show third-party sponsorships in its recent uploads.
What does Michelob ULTRA post about on YouTube?
The channel posts short sports advertisements featuring athletes from the NBA, soccer and golf, plus behind-the-scenes Ryder Cup and Olympic content. Most videos run about 16 seconds and promote the light beer directly.
How do I contact Michelob ULTRA for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is the brand's own account, so a partnership would go through the company's marketing team.
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