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Michigan Podcast

Podcast · michiganpodcast.com · EN
Hosted by Steve Deace

Michigan Podcast, hosted by Steve Deace, offers opinion and analysis of the University of Michigan Wolverines football program. The show has 100 episodes in its feed, released weekly, with typical episodes running about 34 minutes. Estimated downloads are roughly 5,000 to 25,000 per episode (estimated). Indicative rate is $90 to $625 per episode, and the show's distinctive detail is its Apple Podcasts rating of 4.3 from 377 ratings.

Why brands sponsor Michigan Podcast

Weekly Michigan Wolverines football analysis with a 4.3 Apple rating

  • Consistent weekly episodes across 100 episodes since June 2023, with no lapses beyond a few weeks.
  • Focused on one fan base, which suits regional sports brands targeting Michigan fans.
  • Apple Podcasts rating of 4.3 from 377 ratings signals an engaged, satisfied listener base.
Best forregional sports apparellocal dining and hospitalityfan merchandise
Watch forAudience size is estimated from ratings, and no download data is published.

Brand fit report

Content

Topics, IAB taxonomy
Sports95%
Hobbies & Interests5%
Formats
solo monologue, opinion analysis, season preview
Tone
opinionated, passionate
Language
English
Production
Clean, edited audio
Typical length
30 to 40 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 55%: Apple Podcasts ratings_count of 377 maps to the 200 to 1,000 band, with a weekly cadence, 100 episodes, Libsyn hosting and no named sponsors.
Audience asks aboutWill Michigan win the Big Ten or the College Football Playoff?How is quarterback Bryce Underwood developing?What does Michigan's 2026 schedule look like?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
20%women
80%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'BRUTAL' and 'A Soul-Cleansing Whooping' use strong sports language but no explicit flags are present.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 48 days ago, a new one about every 7 days.

THE place for opinion and analysis of the leaders and the best, the guts-and-glue of the Maize-and-Blue, and the Victors Valiant -- The Michigan Wolverines.
Michigan Podcast's own show description from the podcast feed

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About Michigan Podcast

Michigan Podcast is a weekly show hosted by Steve Deace that offers opinion and analysis of the University of Michigan Wolverines football program. According to the feed and the show's website, it has released 100 episodes since June 2023, with typical episodes running about 34 minutes. The show holds a 4.3 rating from 377 ratings on Apple Podcasts.

Listeners are estimated to be mostly American football fans, skewing toward men aged 25 and older, though these figures are estimates rather than published data. The feed shows no sponsors so far, and the show lists no funding links.

The show suits regional sports brands, fan merchandise sellers and local hospitality businesses seeking Michigan football audiences. An estimated 5,000 to 25,000 downloads per episode would support a host-read placement at roughly $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Michigan Podcast can edit or remove this page at any time.

Questions about Michigan Podcast

How much does Michigan Podcast charge for a podcast sponsorship?

Michigan Podcast's indicative rate is roughly $90 to $625 per episode for a host-read mid-roll, based on estimated downloads of 5,000 to 25,000 per episode. Final pricing depends on the agreement with the show.

What is Michigan Podcast about?

Michigan Podcast, hosted by Steve Deace, is a weekly opinion and analysis show about the University of Michigan Wolverines football program, covering games, recruiting, schedules and season previews.

How do I contact Michigan Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Use the unlocked contact to reach the show directly about a sponsorship.

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