MicRec (@micrecmusic) is a Latvian music label and YouTube channel from Latvia (LV) posting official music videos, lyric videos, audio uploads, interviews and book promotions. The channel has about 71,500 subscribers, 1,798 videos and a median of roughly 1,500 views per video, uploading around 50 videos a year. Sponsored integrations are estimated at $20 to $35 per 1,000 median views for long-form, or $4 to $8 per 1,000 for Shorts-heavy output; the channel's Shorts share is 48 percent.
Latvian music label with 71,500 subscribers and 133 million lifetime views
- Median of about 1,500 views per video across 1,798 uploads since 2012
- Recent Edvards Strazdiņš video reached 62,000 views and Ivo Fomins video reached 81,700
- Estimated rate of $20 to $35 CPM on long-form, comparable to a paid ad CPM of $10 to $30
Brand fit report
Content
- Formats
- official music videos, lyric videos, audio uploads, interview videos
- Tone
- nostalgic, artistic
- Language
- LV
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to 4 minutes, with occasional long interviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music releases, books, vinyl records
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; promotional links point to the label's own releases and books, such as the Guntars Račs poetry book 365 IZLASE.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent uploads are music videos, interviews and book promotions with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 72k | 1.5k | 39 |
Benchmark score: 47 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Tomass Kleins – Tā man jet (JAUNUMS) · 1.2k views
▶Tomass Kleins – Tā man iet (Teksta video) · 8.5k views
▶Tomass Kleins – "Tā man iet" · 1.4k viewsLast three uploads, latest today.
Music and videos from the legendary Latvian music label MicRec. Active since 1992. Artists: Brainstorm / Prāta vētra, Raimonds Pauls, Laima Vaikule, Labvēlīgais Tips, Tumsa, Walters & Kazha, DJ Ella, Tumsa, Līvi, bet bet, Zodiaks, Jauns Mēness, Pienvedēja Piedzīvojumi, Kārlis Būmeisters, Jānis Lūsēns, Uldis Marhilevičs, Liepājas brāļi, Credo, Lauris Reiniks, Ivo Fomins, Guntars Račs, BTH, Zigfrīds Muktupāvels, Uldis Stabulnieks, Gunārs Rozenbergs, Kuba, HMP?, Nejautā, Mārcis Auziņš, Dzeguzīte, Knīpas un Knauķi, Saldās sejas, Sestā jūdze / 6th mile, and many, many more! Contacts: info@micrec.l
About micrecmusic
MicRec is the Latvian music label behind the YouTube channel @micrecmusic, which posts official music videos, lyric videos, audio uploads, interviews and promotions for its artists and book releases. The channel has about 71,500 subscribers and roughly 1,798 videos, with a median of about 1,500 views per upload and roughly 50 uploads over the past year. Content is in Latvian and is mostly audio-led or music-video formatted, with nearly half of uploads under a minute.
The audience is estimated to be mostly Latvian adults, skewing toward older listeners interested in classic Latvian pop and rock. The channel does not show sponsored integrations; its promotions are for the label's own releases and books. Brand work is not indicated beyond the label's catalog.
Brands seeking music-adjacent placements in Latvia may consider this channel. Estimated rates are $20 to $35 per 1,000 median views for long-form, which compares with paid ad CPMs of $10 to $30, so it is priced at the upper end of typical CPMs.
Written from micrecmusic's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. micrecmusic can edit or remove this page at any time.
Questions about micrecmusic
How much does micrecmusic charge for a sponsored video?
Based on a median of about 1,500 views, an estimated sponsored integration is priced in the low hundreds of dollars per video, using the rule of $20 to $35 per 1,000 median views with a floor of $150 to $250. Rates are estimates and should be confirmed with the label.
What does micrecmusic post about on YouTube?
The channel posts Latvian music videos, lyric videos, audio tracks, artist interviews and promotions for books and vinyl releases from the MicRec label. Many uploads are short clips under a minute promoting new songs and releases.
How do I contact micrecmusic for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's public email is listed on its About page. Boosted creators can be booked through Starbooked.
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