MicroMouse
MicroMouse (@micromouse), a UK-based channel run by competitors Derek Hall and Jim Chidley, covers maze-solving robot competitions with event coverage, run analysis and build tutorials. The channel has about 4,260 subscribers and a median of 690 views per video, uploads roughly monthly, and sponsored integrations would cost $150 to $250 per video.
Niche engineering audience watching competition robots, with clean, family-friendly content
- Median of 690 views per video, with a p90 of 2,543 views
- Engagement rate of 2.37% across recent uploads
- Recent APEC 2025 highlights reached 10,191 views
Brand fit report
Content
- Formats
- event highlight compilations, full-length conference talks, competition run commentary
- Tone
- technical, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 45 minutes, with occasional short clips under 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Technical robotics content with no flagged themes in recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 4.3k | 690 | 1 |
Benchmark score: 22 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Why the ESP32 S3 Nano is a Game Changer for the UKMARSBOT Mi · 328 views
▶Why Duncan Louttit Doesn’t Use Standard PWM to drive DC moto · 313 views
▶UKMARS Micromouse UK final 2026: Record Turnout at Stratfor · 621 viewsLast three uploads, latest 90 days ago.
MicroMouse Events • Competition Coverage • Winning Strategies This channel documents the amazing world of MicroMouse competitions, from UKMARS meets to American APEC contests, through the eyes of active contestants. We share event highlights, break down winning contest runs, and give you practical competition tips so you can build and race better robots. Our history with MicroMouse goes back to 1983, with entries in every British competition since then, and appearances at contests across the USA, Portugal, India, and more. You’ll get a unique competitor’s perspective on both the challenges a
About MicroMouse
MicroMouse is a YouTube channel run by UK competitors Derek Hall and Jim Chidley, who have entered British micromouse contests since 1983. The channel posts event coverage from UKMARS and American APEC contests, breakdowns of top maze runs, and conference talks on building and tuning maze-solving robots. Uploads are irregular, with about 12 videos in the past year.
The audience is estimated to be a niche group of robotics hobbyists, engineering students and STEM educators, mostly in the UK and US. Median views are 690 per video, and viewers tend to be deeply interested in the technical content. Viewer counts and demographics are estimates, not platform-reported data.
Brands seeking focused access to robotics enthusiasts may find this channel useful. Sponsored integrations are priced at $20 to $35 per 1,000 median views, a CPM comparable to or above typical paid ads at $10 to $30, so this channel suits specialist component or education brands rather than mass-market campaigns.
Written from MicroMouse's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MicroMouse can edit or remove this page at any time.
Questions about MicroMouse
How much does MicroMouse charge for a sponsored video?
Based on a median of 690 views and long-form content, a sponsored integration is priced at roughly $150 to $250 per video, which is the minimum rate on Starbooked. The rate is calculated from public view data and may change, so confirm current pricing directly.
What does MicroMouse post about on YouTube?
MicroMouse posts coverage of micromouse maze-solving robot competitions, including UKMARS and APEC events, analysis of winning runs, and conference talks on robot design. Content is technical and aimed at hobbyists and engineering students interested in building small autonomous robots.
How do I contact MicroMouse for a brand deal?
Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. The channel's public description lists a business enquiries address for direct contact.
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