Starbooked

Midnight_Lady22

@midnight_lady · RU

Midnight_Lady22 (@midnight_lady) is a personal channel with 1,440 subscribers and about 2.6 million lifetime views, with a median of 56 views per video. The channel posts K-pop trading card and merchandise unboxings, mostly in Russian and English, and no uploads in the last 90 days. Country is not stated. Estimated rate: $150 to $250 per video.

Why brands book Midnight_Lady22

Engaged K-pop collector audience for merch and fan-product brands

  • Channel has 1,440 subscribers and 2.6 million lifetime views across 214 videos.
  • Median of 56 views per video, so a sponsored integration is priced at $150 to $250.
  • Recent uploads focus on trading card and merch unboxings, a natural fit for collectible product brands.
Best forcollectibles and fan merchandiseK-pop album or photocard promotion
Watch forViews are very low and there have been no uploads in the last 90 days, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Music80%
Hobbies & Interests20%
Formats
unboxing videos, collection showcases, photo card reviews
Tone
personal, casual
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
4 to 20 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement4.2%
Likes and comments per view on recent videos
Audience asks aboutwhich K-pop group members and albums are shownwhere the merchandise was purchasedhow the trading cards are packaged
Age
40%18-24
35%25-34
15%35-44
10%45+
Gender
70%women
30%men
Countries
Russia50%
🇺🇸 United States15%
LanguagesRussian 55%English 40%Chinese 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions cover K-pop trading cards and merchandise with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k560

Benchmark score: 5 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1126 days ago.

Обо всем понемногу. Личный блог. Для связи: ladyvtele@mail.ru
Midnight_Lady22's own profile description on YouTube

Are you Midnight_Lady22? Claim or remove this profile.

About Midnight_Lady22

Midnight_Lady22 (@midnight_lady) is a personal YouTube channel with 1,440 subscribers and about 2.6 million lifetime views across 214 videos. The creator posts K-pop collection showcases, trading card unboxings and merchandise reviews, mainly in Russian with some English. The channel has been inactive for the past three months.

The audience is estimated, not measured: most viewers are likely fans of K-pop groups such as ASTRO, with a skew toward young adults and a concentration in Russian-speaking countries. Median views are 56 per video, so reach is small but focused on a niche interested in collectibles.

Brands selling collectible products or fan merchandise may find this channel suitable. The estimated rate is $150 to $250 per sponsored video, which works out to about $20 to $35 CPM at the median view count, compared with $10 to $30 CPM typical for paid ads.

Written from Midnight_Lady22's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Midnight_Lady22 can edit or remove this page at any time.

Questions about Midnight_Lady22

How much does Midnight_Lady22 charge for a sponsored video?

Estimated rates are $150 to $250 per sponsored video, based on a median of 56 views. The price is derived from the platform's standard rate rule, not from a quoted rate card. Contact details unlock on Starbooked for $0.80.

What does Midnight_Lady22 post about on YouTube?

The channel posts K-pop trading card unboxings, merchandise collections and fan product reviews, mainly featuring ASTRO members. Most videos are in Russian with some English.

How do I contact Midnight_Lady22 for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

Similar creators

YouTube and other creators in k-pop merch, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
KOREA BOX@koreabox_official
k-pop merchkorean snacks2.5k737$150–25038