Mike's Brick Lab (@mikesbricklab), a US-based YouTube channel by Mike, makes LEGO unboxings, builds and set reviews for about 50,100 subscribers with a median of roughly 1,100 views per video. Mike posts about 50 videos a year, often in daily runs. Sponsored integrations are estimated at $150 to $250 per video.
Lego-focused channel with steady daily uploads and a loyal collector audience
- About 50,100 subscribers and roughly 1,100 median views per video
- Around 50 uploads in the last 365 days, nearly one per week
- Median 94 seconds, with 14% of uploads as Shorts, suited to quick product moments
Brand fit report
Content
- Formats
- daily challenge vlogs, set unboxings and builds, short-form clips
- Tone
- playful, enthusiastic
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- toys, building sets
- Affiliate links
- Yes
Recent descriptions link to Amazon product pages (for example, the Day 35 Lego CMF Shrek Minifigure challenge video), which indicates affiliate links, but no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'OFF WITH HIS HEAD!' refer to playful toy-figure bits, not real violence, and content is oriented to a general family audience.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 50k | 1.1k | 50 |
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶This was a chore.. Lego McLaren Oscar Piastri Helmet! #lego · 738 views
▶MORE OF THE SAME! It’s Mass opening day of the Lego Shrek Mi · 1k views
▶YOU'RE THE BEST!! It’s Day 35 of the Lego CMF Shrek Minifigu · 1.2k viewsLast three uploads, latest 18 days ago.
The ability to get lost in building something is like no other. Mike let's all the stress melt away while snapping together the next set in the pile. Mike loves talking lego as much a building them! To get in touch with Mike for any business inquiries feel free to email him at Legothechaos@gmail.com
About Mike’s Brick Lab
Mike's Brick Lab is a YouTube channel run by Mike, a US creator who makes LEGO content, including set unboxings, builds, reviews and daily minifigure challenges. The channel has about 50,100 subscribers and a median of roughly 1,100 views per video. Most uploads run under three minutes, and recent months show a near-daily pace during the Shrek minifigure challenge.
Based on the titles and descriptions, the audience is likely LEGO fans and collectors, with a mix of younger builders and adult hobbyists. These audience figures are estimates from the channel's content, not verified platform analytics. Recent uploads link to Amazon product pages, which suggests affiliate revenue, and no sponsored integrations were detected in the last 50 videos.
Brands in toys and building sets may find the channel a fit for launch coverage and collector-focused promotions. Estimated sponsored integration rates are $150 to $250 per video, which at this view count works out to roughly $135 to $225 per 1,000 views, far above the $10 typical CPM for paid ads, so budgets should be weighed against reach.
Written from Mike’s Brick Lab's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mike’s Brick Lab can edit or remove this page at any time.
Questions about Mike’s
How much does Mike's Brick Lab charge for a sponsored video?
Estimated sponsored integrations for Mike's Brick Lab run about $150 to $250 per video, based on a median of roughly 1,100 views. Rates are estimates from public channel data, not a confirmed price list, so confirm terms directly with the creator.
What does Mike's Brick Lab post about on YouTube?
Mike posts LEGO content, including set unboxings, build videos, set reviews and daily minifigure challenges, such as the ongoing Lego CMF Shrek series. Most videos are under three minutes, and the channel uploads about 50 times a year.
How do I contact Mike for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this creator is boosted before reaching out.
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