Starbooked

Milly X Beats (@millyxbeats) is a Nigerian music producer and sound engineer with about 53,500 subscribers and a median video view count of around 158. The channel posts Afrobeat-inspired beats, reaction clips and short-form story videos, usually several times a month. Sponsored integrations are estimated at $150 to $250 per video, reflecting its small, Shorts-heavy audience.

Why brands book Milly

Afrobeat beat maker with a loyal Nigerian and diaspora listenership

  • Channel has about 53,500 subscribers and 59 million lifetime views.
  • Recent beat uploads like 'Come Back' reach roughly 300 to 500 views each.
  • Estimated $150 to $250 per video, a CPM of $20 to $35 per 1,000 views against $10 to $30 for paid ads.
Best formusic app or audio software launchesmusic gear and studio equipmentAfrican music brand awareness
Watch forMedian views are low and Shorts dominate, so reach per placement is modest.

Brand fit report

Content

Topics, IAB taxonomy
Music55%
Film25%
Entertainment20%
Formats
beat instrumental uploads, YouTube Shorts story videos, reaction clips
Tone
upbeat, emotional
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 2 to 3 minutes for beat uploads

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to get the beat or license itwhich artists the beat style is inspired bywhere to find more instrumentals
Age
40%18-24
40%25-34
15%35-44
5%45+
Gender
40%women
60%men
Countries
🇳🇬 Nigeria35%
🇺🇸 United States20%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Titles such as 'He Broke the Assassin's Code to Save a Baby Now He's Hunted' feature crime and action themes, though they are not graphic in the description.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube54k15831

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest 10 days ago.

🎶 I’m Milly X Beats – a music producer, artist, and sound engineer. I create Afrobeat-inspired beats and share my journey through reaction videos to the things I enjoy most. On this channel, you’ll find beat-making content, music reactions, and short-form videos that grow better with every upload. Your support means a lot – please like, share, and subscribe to join me on this journey. God bless you 🙏 📌 Content Notice If you are the rightful owner of any content featured on this channel and would like credit added or a video removed, please Contact me directly. I will respond quickly with lo
Milly X Beats's own profile description on YouTube

Are you Milly X Beats? Claim or remove this profile.

About Milly X Beats

Milly X Beats is the YouTube channel of Milly X Beats, a music producer, artist and sound engineer based in Nigeria, according to the channel description. The channel publishes Afrobeat-inspired instrumentals, music reaction videos and a growing set of short-form story clips, with about 50 uploads in the past year and frequent Shorts. Viewers appear to be a mix of Afrobeat fans, aspiring artists searching for beats, and general short-form viewers, with Nigeria and the wider diaspora likely making up much of the audience. Sponsored work is not visible in recent uploads. Estimated sponsored rates are $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, comparable to or above typical paid ad CPMs of $10 to $30. Brands selling music production tools or African music products may find this a targeted option.

Written from Milly X Beats's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Milly X Beats can edit or remove this page at any time.

Questions about Milly

How much does Milly X Beats charge for a sponsored video?

Estimated sponsored integrations for Milly X Beats range from $150 to $250 per video, based on a median of about 158 views and a Shorts-heavy channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Milly X Beats post about on YouTube?

Milly X Beats posts Afrobeat instrumentals, music reaction videos and short-form story clips. Beat uploads are typically a few minutes long, while Shorts run under a minute. The channel is largely English-language and produced with low production values.

How do I contact Milly X Beats for a brand deal?

The channel lists an email address and social handles in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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