Starbooked

Mimecast (@mimecast) is a US-based cybersecurity company channel with about 4,340 subscribers and 74 median views per video. It posts roughly 17 uploads per quarter, mixing conference coverage, executive interviews and short explainers on email and AI security. Long-form integrations run about $20 to $35 per 1,000 median views, roughly $150 to $250 per video, though rates here are a brand-side estimate.

Why brands book Mimecast

Enterprise cybersecurity audience reached through conference and explainer content

  • Median of 74 views per video across 30 recent uploads on a 4,340-subscriber channel
  • Short explainers average about 2 minutes, suited to quick brand messages
  • Recent Black Hat and RSAC coverage drew 276 views on the highest NYSE interview
Best forB2B security software launchesevent and conference promotion
Watch forBrand-side audience is small and mostly the company's own followers, so reach is modest.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing55%
Business25%
Careers10%
Health & Fitness0%
Formats
conference session recordings, executive interviews, short explainers, white paper promos
Tone
professional, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds to 10 minutes, median 2 minutes 14 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to defend against AI agent threatswhat business email compromise looks likehow to measure human risk in an organization
Age
5%18-24
30%25-34
35%35-44
30%45+
Gender
30%women
70%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom12%
🇦🇺 Australia8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
cybersecurity software
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own products and events.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is corporate cybersecurity education with no flagged titles; 'Business Email Compromise Explained' concerns fraud but is instructional.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.3k7417

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2 days ago.

42,000 organizations. 175+ countries. 27 million people. For over 20 years, Mimecast protected the channel where work was most concentrated. The channel has changed. Today we're a unified platform that secures humans, data, and AI — because the attack surface is no longer a network. It is the workforce itself, now joined by AI agents that act with human permission and move at machine pace. Every employee. Every agent. Every file they touch. All of it protected so the work people do, and the work they do with AI, stays whole. Work Protected. Learn more at www.mimecast.com
Mimecast's own profile description on YouTube

Are you Mimecast? Claim or remove this profile.

About Mimecast

Mimecast's YouTube channel publishes cybersecurity education from a company that protects email, data and AI agents for organizations. Most uploads are conference session recordings from Black Hat and RSAC, executive interviews, and short explainers tied to white papers and product launches. Viewers are likely IT and security professionals evaluating enterprise tools, though this is an estimate based on topics and not verified viewer data.

The channel has about 4,340 subscribers and a median of 74 views per video, with roughly 17 uploads in the last 90 days. Sponsored content was not observed, so the channel works as a branded owned-media account rather than a creator placement. Brands can use it as a reference for how a security vendor presents its message.

For a brand-side campaign, an integration here would cost roughly $150 to $250 per video at the rate rule, which is $20 to $35 CPM, compared with typical paid-ad CPMs of $10 to $30. It suits cybersecurity vendors who want a technical audience and are willing to accept a small view count.

Written from Mimecast's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mimecast can edit or remove this page at any time.

Questions about Mimecast

How much does Mimecast charge for a sponsored video?

Based on a median of 74 views on long-form uploads, the estimated rate is roughly $150 to $250 per video at $20 to $35 per 1,000 median views. No sponsored work was found in recent uploads, so this is a computed estimate, not a published rate card.

What does Mimecast post about on YouTube?

Mimecast posts cybersecurity content including Black Hat and RSAC session recordings, executive interviews, short explainers on email and AI security threats, and promotional clips for its white papers and events. Most videos are under 10 minutes.

How do I contact Mimecast for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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