mimi (@mimitan0909) is a Japanese beauty creator based in Japan who posts anti-aging skincare, cosmetics and aesthetic medicine content. She has about 82,900 subscribers and a median of roughly 11,000 views per video, with about 46 uploads in the last 90 days. Sponsored integration rate: $150 to $250 per Shorts-heavy video, $250 to $1,100 per long-form video, depending on median views.
Japanese anti-aging skincare voice with over 82,000 subscribers and a loyal 40-plus female audience
- Median of about 11,000 views per video, with a 90th percentile near 94,500 views on recent long-form uploads
- Strong sponsored credibility: Pixcella, Calbee and MIROS integrations sit alongside independent product reviews
- Roughly 46 uploads in the last 90 days, giving brands frequent placement opportunities
Brand fit report
Content
- Formats
- short-form product reviews, long-form skincare tutorials, book recommendations, collaboration videos
- Tone
- informative, candid
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for Shorts, 15 to 30 minutes for long-form
Audience
Commercial
- Brands seen
- Pixcella (Matsukiyo Cocokara)CalbeeMIROSSHIMBI METHODQoo10 (via collaboration)
- Categories promoted
- skincare, cosmetics, food supplements, beauty devices
- Affiliate links
- Yes
Recent videos carry 'promotion' or 'sponsored by' credits, for example the Pixcella video is labeled 'Promotion: Pixcella' and the Calbee Body Granola video is labeled 'Sponsored by Calbee'. Affiliate links appear in the channel's profile links.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the last 30 videos; topics are skincare, aesthetic treatments and reading recommendations.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 83k | 11k | 46 |
Benchmark score: 63 / 100
Public rule, same for everyone. How it works.
Recent videos
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美容に関するコンサルティング会社を経営する42歳・美容家。 スキンケアと美容医療など、アンチエイジングに関するプロしか知れない情報を日々収集し、情報を発信する厳選美容オタク。 毎週水曜日と不定期で更新します✨ 【プロフィール】 mimi（本名：渡部 瑞穂 わたなべ みずほ）1983年12月1日生まれ。8歳男子の母。 2019.11月からTwitterで美容情報を発信し、自身の洗顔法としてご紹介した「ベビーオイル洗顔」が一大ブームに。 コスパ良好なスキンケアと、適切な美容医療を、考えて賢く選ぶ『インテリジェンススキンケア』と、その理論を提唱しSNS総フォロワー数25万人様超（2025年現在） 美容に特化したコンサルティング会社の代表を務め、2024年7月にはプロデューススキンケアブランド『SISA』を発表。 ▼スキンケアブランド「SISA」プロデュース https://www.sisa.skin/ https://www.amazon.co.jp/SISA-%E3%80%90SISA%E3%80%91Silky-Skin/dp/B0DK2WTJ4R （ハンズ様新宿店3階でお取り扱いあり） ▼スキンケア書籍・３冊出版中 「インテリジェンススキンケア 〜「ベビーオイル洗顔」のススメ」https://amzn.to/3S0eeR2 「ファミリースキンケア ～スキンシップのススメ～」h
Are you 【mimi | 美容家】40代の体当たり厳選美容? Claim or remove this profile.
About 【mimi | 美容家】40代の体当たり厳選美容
mimi is a Japanese beauty creator, known on YouTube as 【mimi | 美容家】40代の体当たり厳選美容, who posts skincare reviews, anti-aging tutorials, aesthetic treatment explainers and book recommendations. The channel publishes often, with about 46 uploads in the last 90 days, mostly Shorts plus longer videos of 15 to 30 minutes. Her content is in Japanese and is aimed at women in their 30s through 50s who want practical, cost-aware advice on skincare and cosmetics.
According to her website, mimi is a beauty consultant and beauty enthusiast who runs a beauty-focused marketing consultancy and co-produces the skincare brand SISA. The site also lists three published skincare books. These are the source for the professional background; the YouTube dossier alone does not confirm it.
Estimated audience: mostly Japanese women aged 35 to 44, with a sizable 25 to 34 and 45-plus share. Typical views run around 11,000 per video, so a sponsored integration at $20 to $35 per 1,000 median views lands near $250 to $1,100 per long-form video, roughly 2 to 4 times the $10 CPM typical of paid ads. Brands seeking Japanese skincare or beauty-device awareness should book her.
Written from 【mimi | 美容家】40代の体当たり厳選美容's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 【mimi | 美容家】40代の体当たり厳選美容 can edit or remove this page at any time.
Questions about 【mimi
How much does mimi charge for a sponsored video?
Based on a median of about 11,000 views, a long-form sponsored integration typically falls between $250 and $1,100 per video. Shorts-heavy placements are priced lower, from $150 to $250. Final rates depend on the format and deliverables.
What does mimi post about on YouTube?
mimi posts Japanese-language content on skincare, anti-aging routines, aesthetic medicine, drugstore and prestige cosmetics, and book recommendations. Videos mix short product clips with longer tutorials and interviews. Her channel is aimed at women who want practical beauty advice.
How do I contact mimi for a brand deal?
Business inquiries can be sent to the email listed on her channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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