Starbooked

Minako Obata (@minatabi), based in Kanazawa, Japan, runs the Japanese YouTube channel みなこのはなし with about 4,200 subscribers and a median of roughly 330 views per video. She posts long, talk-style episodes about freelancing and career change, uploading about once a week. Her website describes her as an instructor, designer and social media consultant. Estimated rate: $150 to $250 per sponsored video.

Why brands book おばた

Japanese freelance-career talk channel with a loyal, engaged audience

  • Median of about 330 views per video across 340 uploads on a weekly schedule
  • Long-form talk episodes average around 9 minutes, suited to extended brand segments
  • Estimated rate of $150 to $250 per video at this view level, well below the $10 CPM paid-ad benchmark
Best forfreelance tools and online coursescareer and skill-learning products
Watch forMedian views are low, so reach per video is small; pricing reflects this.

Brand fit report

Content

Topics, IAB taxonomy
Careers45%
Personal Finance15%
Lifestyle30%
Travel10%
Formats
talk-style episodes, live radio streams, travel vlog, short clips
Tone
candid, warm
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 12 minutes for talk episodes, under 60 seconds for shorts

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to start freelancing safelywhich certifications are worth takinghow to choose a career direction when feeling stuck
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
65%women
35%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. The channel description includes an Amazon Associates affiliate disclosure.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles discuss divorce, single parenting and money topics in a non-graphic way; no flagged content found.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.2k32912
X–––
Instagram–––

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 5 days ago.

「このままでいいのかな」が、頭から離れない。 やりたいことはある気がする。でも「私には無理」と、いつも蓋をしてしまう。 そんな夜に、ここに来てください。 答えを急がなくていいです。今すぐ動かなくてもいいです。 同じ場所にいた人の話を、笑いながら聴いていてください。 高卒で、35歳まで実務未経験で、3回結婚して、何度も仕事を変えて、そんな私みなこ、47歳の今、フリーランス10年目。めちゃくちゃ楽しく生きています。 「私には無理」と蓋をしていた人間が、どうやってここまで来たか。 失敗も後悔も隠さずに、言いたいことを言い散らかします。 ▶︎みなこのはなし 毎週日曜21時〜 ライブ配信(30〜40分) いつか会社を辞めたい。 フリーランスになりたいけど怖い。 何から始めればいいかわからない。 そんな方は、公式LINEにどうぞ。 毎週オンラインもくもく会をしています。 教わる会ではなく、それぞれが自分の作業をするだけの1時間です。 参加費無料・カメラオフOK・出入り自由。フリーランスじゃなくても大丈夫です。 一人だと開かないパソコンも、誰かがいると開けたりします。 焦らなくていいです。まずは今夜を楽しんでください。 --------------------------------------- ▶︎公式LINE:毎週金曜朝のもくもく会のご案内 https://line.me
おばた みなこ's own profile description on YouTube

Are you おばた みなこ? Claim or remove this profile.

About おばた みなこ

Minako Obata runs the Japanese YouTube channel みなこのはなし (@minatabi) from Kanazawa, Japan. She posts talk-style episodes about freelancing, career change and self-acceptance, plus live radio streams and occasional travel content. Her website describes her as an instructor, web designer and social media consultant in Kanazawa.

The channel has about 4,200 subscribers and a median of roughly 330 views per video. Uploads run about once a week, with episodes typically 8 to 12 minutes. The audience is estimated to be mostly Japanese-speaking adults in their late twenties to mid-forties, with a majority of women; these figures are estimates from limited data.

No sponsored integrations were found. Estimated rate is $150 to $250 per video, roughly $20 to $35 CPM against median views, which compares with $10 to $30 CPM typical for paid ads. Brands selling freelance tools, courses or career products who want a small, engaged Japanese audience should consider her.

Written from おばた みなこ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. おばた みなこ can edit or remove this page at any time.

Questions about おばた

How much does Minako Obata charge for a sponsored video?

Estimated rate is $150 to $250 per sponsored video, based on a median of roughly 330 views per video. This works out to about $20 to $35 CPM, which compares with $10 to $30 typical for paid ads. The rate is an estimate, not a published price list.

What does Minako Obata post about on YouTube?

She posts talk-style episodes about freelance work, career change, self-acceptance and family life as a stepfamily. She also streams weekly radio sessions and occasionally posts travel vlogs and short clips. Most content is in Japanese.

How do I contact Minako Obata for a brand deal?

Contact details unlock on Starbooked for $0.80. Her channel lists a work inquiry page on her website, and boosted creators can be booked through Starbooked directly.