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Mind the Game

Podcast · wondery.com · EN
Hosted by LeBron James, Steve Nash

Mind the Game is a basketball podcast hosted by LeBron James and Steve Nash, presented by UNINTERRUPTED and Wondery. It breaks down NBA strategy, schemes, playoff analysis and game preparation. The show has 51 episodes released every other Tuesday, typically about 43 minutes long. Estimated downloads are roughly 20,000 to 80,000 per episode (estimated), a rate range of about $360 to $2,000 per episode. Its distinctive feature is a high-profile co-host pairing of two former NBA players.

Why brands sponsor Mind the Game

Premium NBA strategy podcast co-hosted by LeBron James and Steve Nash

  • Hosted by LeBron James and 2X NBA MVP Steve Nash, both recognizable basketball names.
  • Rated 4.6 on Apple Podcasts from about 1,188 ratings, with 51 episodes since March 2024.
  • Long-form tactical analysis about 43 minutes per episode, suited to a sustained host-read message.
Best forsportswear and athletic apparelsports tech and wearablespremium lifestyle brands
Watch forThe feed is flagged explicit, and the show's production partners may require approval before any sponsor integration.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Business15%
Formats
co-hosted conversation, interview, mailbag Q&A
Tone
analytical, energetic
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: About 1,188 Apple ratings (band 1,000 to 5,000, roughly 20,000 to 80,000 downloads), with a high-quality network publisher, a weekly-to-biweekly cadence and a Podcast Index popularity of 9 supporting the upper part of that band.
Audience asks aboutNBA playoff and season predictionsLeBron James's career decisionsX's and O's strategy and game plays
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States70%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
UNINTERRUPTEDWondery
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only the producing brands UNINTERRUPTED and Wondery.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed carries an explicit flag of 1 (value of the explicit field) yet the descriptions and titles are sports analysis; the flag is noted as a caution for brand review.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 14 days.

Mind the Game is back for Season 3 — continuing to celebrate this beautiful game of basketball with two of the most hardworking and brilliant minds in the sport, LeBron James and 2X NBA MVP, Steve Nash. Season 3 carries forward the mission of exploring the X’s and O’s, breaking down game plays, strategy, and all the ways basketball continues to evolve into one of the most tactical sports on the…
Mind the Game's own show description from the podcast feed

Do you make Mind the Game? Claim or remove this page.

About Mind the Game

Mind the Game is a basketball podcast hosted by LeBron James and Steve Nash and presented by UNINTERRUPTED and Wondery. Per the feed, it breaks down X's and O's, game plays, strategy and preparation, with interviews and mailbag episodes. The show has 51 episodes released every other Tuesday, typically about 43 minutes long.

The show is rated 4.6 on Apple Podcasts from about 1,188 ratings. Its listeners are estimated to be mainly adult basketball fans in the United States, though no audience data is published. Estimated downloads are roughly 20,000 to 80,000 per episode (estimated).

No sponsor mentions were found in the feed, so the show appears to use only its producing brands. Based on the estimated audience, a host-read mid-roll would be priced at about $360 to $2,000 per episode, suited to premium sports and lifestyle brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Mind the Game can edit or remove this page at any time.

Questions about Mind the Game

How much does Mind the Game charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is priced at roughly $360 to $2,000 per episode. Rates are estimates, not published by the show.

What is Mind the Game about?

Mind the Game is a basketball podcast hosted by LeBron James and Steve Nash. It covers NBA strategy, game breakdowns, playoff analysis and player interviews.

How do I contact Mind the Game about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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