Mirraw (@mirraw) is an India-based ethnic wear brand channel posting short vertical clips on festive fashion, Navratri looks and office humor. With about 50,500 subscribers and roughly 1,100 median views per video, it publishes around 50 Shorts a year. Sponsored-style integrations are quoted at $150 to $250 per video; products are its own, so most content is brand-owned.
Festive fashion Shorts with 1,100 median views and a 50,500-subscriber base
- Publishes about 50 Shorts a year, roughly one a week, with a 20-second median length.
- Median views of about 1,100 per Short, with the top 10% reaching about 1,600.
- Strong fit for South Asian festive and occasion wear, with 60% of the audience estimated in India.
Brand fit report
Content
- Formats
- short vertical clips, product showcase reels, meme-style skits
- Tone
- playful, festive
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- ethnic wear, sarees, lehengas, jewellery, eyewear, bags
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes the brand's own store and offers.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Clips such as 'Age is just a number, it's all about mental health' and 'Ja simran ja' are light workplace humor with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Inta seriously nahi lena tha. #mirraw #navratri #garba #offi · 1.1k views
▶God’s favourite child. Happy Navratri ❤️#mirraw #navratri #d · 1.1k views
▶We hope you find your black and yellow 🥹🥰#mirraw #navratri · 1.2k viewsLast three uploads, latest 1 days ago.
Mirraw is an online ethnic wear platform, founded in 2011 by Shailesh Jain and Anup Nair Our collection includes sarees, lehengas, salwar suits, kurtas, sherwanis, bridal wear, jewelry, accessories, and more for women, men, and kids. With a wide selection of products and millions of customers across the world, Mirraw offers styles inspired by India’s many regions, traditions, and celebrations. The brand ships internationally to countries including the US, UK, Australia, and Canada. Whether you’re dressing for a wedding, festival, celebration, or everyday occasion, Mirraw makes it easier to
About Mirraw
Mirraw is the YouTube channel of Mirraw, an online ethnic wear platform founded in 2011 that ships Indian clothing and jewellery to customers in the US, UK, Australia and Canada. The channel posts short vertical videos, with most uploads in the last year being Shorts under 60 seconds. Content centers on Navratri, Ganesh Chaturthi and wedding-season looks, along with office humor skits and product showcases.
The audience is estimated to be mostly women aged 25 to 34, with India as the largest viewer country. Viewers tend to come for styling ideas and shopping links, so commercial intent is high. Median views sit near 1,100 per video, which is typical for Shorts from a mid-sized channel.
Brands in festive fashion, jewellery and accessories can book a sponsored Short at $150 to $250 per video. At that rate the cost works out to roughly $150 to $250 per 1,000 views, which is well above the $10 typical for paid ads, so this placement suits brands that value engaged, purchase-minded viewers over raw reach.
Written from Mirraw's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mirraw can edit or remove this page at any time.
Questions about Mirraw
How much does Mirraw charge for a sponsored video?
Based on its median of about 1,100 views on Shorts, Mirraw's sponsored integrations are estimated at $150 to $250 per video. Rates are set by the creator and may vary with format and timing.
What does Mirraw post about on YouTube?
Mirraw posts short vertical videos about Indian ethnic wear, including sarees, lehengas and jewellery. Recent uploads focus on Navratri and Ganesh Chaturthi looks, styling tips and light office humor skits.
How do I contact Mirraw for a brand deal?
Contact details unlock on Starbooked for $0.80. Mirraw is not currently boosted, so it cannot be booked directly through Starbooked, but the unlocked details can be used for outreach.
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