Mise en Place by Anita Birges
Anita Birges (@miseenplacebyanitabirges) is an Australian home organiser who runs Mise en Place, a YouTube channel with about 2,470 subscribers and roughly 2.1 million total views. Her channel posts cleaning, decluttering and storage hacks, with a median of about 233 views per video. Upload pace is roughly one video a week, with most clips under a minute. Sponsored rates run about $150 to $250 per video.
Australian home organiser with a fast-reacting, family-friendly audience for household brands
- Median of about 233 views per video, with the best clips reaching 37,517 views on a sneaker cleaning guide
- About 50 uploads in the last 365 days, with a Shorts share of roughly 70 percent
- Sponsored rate of about $150 to $250 per video, roughly $20 to $35 CPM on long-form and $4 to $8 on Shorts, versus $10 to $30 for paid ads
Brand fit report
Content
- Formats
- short vertical hack demos, step-by-step tutorials, TV segment recaps
- Tone
- practical, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 4 to 6 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- kitchen products, laundry products, home storage
- Affiliate links
- Yes
The 'Top Kitchen Products for Easy Living' video and the 'Summer Fly Hack' video (which names EnviroSafe) show product recommendations, but no sponsorship disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover household cleaning, laundry and storage with no flagged content; a 'Red Wine Stain Removal' video touches on alcohol only incidentally.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.5k | 233 | 3 |
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent videos
▶❄️ 7 Winter Storage & Cleaning Hacks That Will Save You Time · 155 views
▶This $2 Pool Noodle Mop Hack Is Genius! 🤯 · 1.9k views
▶Winter Laundry Driving You Crazy? Try These Hacks! | Anita B · 111 viewsLast three uploads, latest 63 days ago.
✨ Home organisation made simple 💛 Cleaning routines • Decluttering • Storage hacks 🏡 Creating calm organised homes 🎥 @thetodayshow 📧 Media & collabs: patrick@22.com.au
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About Mise en Place by Anita Birges
Anita Birges runs Mise en Place, a YouTube channel focused on home organisation in Australia. She posts short cleaning demos, laundry and storage hacks, and occasional longer tutorials, usually on camera and with a practical, upbeat style. The channel's audience appears to be mostly Australian women in their late twenties to mid-forties, though this is an estimate from the content and comments rather than verified data.
According to her channel description, she has appeared on Australian television and features household product recommendations. The channel has about 2,470 subscribers and a median of roughly 233 views per video. Estimated sponsored rates are $150 to $250 per video, equal to a CPM of $20 to $35 per 1,000 views on long-form, compared with $10 to $30 for paid ads.
Brands in home, laundry or kitchen categories looking for an Australian audience that values practical tips may find this channel a fit. Her reach is modest, so it suits targeted product tests more than mass awareness.
Written from Mise en Place by Anita Birges's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mise en Place by Anita Birges can edit or remove this page at any time.
Questions about Mise
How much does Anita Birges charge for a sponsored video?
Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. Exact rates are not published, and the figure is an estimate from channel metrics. Contact details unlock on Starbooked for $0.80.
What does Anita Birges post about on YouTube?
She posts home organisation content, including cleaning routines, laundry and stain removal, decluttering, kitchen storage and back-to-school organisation. Most videos are short, practical demonstrations filmed on camera for an Australian audience.
How do I contact Anita Birges for a brand deal?
Her channel lists a media and collaborations email. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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