Miss Matti (@missmatti) is a Canadian fashion designer and maker posting upcycling, thrifting and sustainable sewing videos. The channel has about 9,400 subscribers and a median of roughly 640 views per video, with long-form uploads and no uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video.
Engaged niche sewing audience for upcycling and sustainable fashion brands
- Median of about 640 views per video on long-form uploads, with a top video reaching over 66,000 views.
- Engagement rate of 3.8 percent, with comments often running in the teens per video.
- Only 2 percent sponsored share, so a branded integration would stand out.
Brand fit report
Content
- Formats
- step-by-step tutorials, thrift hauls, reaction videos, vlog-style project updates
- Tone
- creative, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 25 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- sewing and fabric supplies
- Affiliate links
- Yes
Affiliate usage is flagged in channel data, but no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is crafting, thrifting and sewing tutorials with no concerning themes; the Red Riding Hood cape video uses a dark Halloween styling only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 10 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to Successfully Turn Silk Scraps into Stunning Patchwork · 837 views
▶My BEST (and Worst) Thrift Finds of 2024! · 382 views
â–¶Oops! I Broke My Fabric Buying Ban... Here’s What Happened í ½ · 299 viewsLast three uploads, latest 574 days ago.
Welcome to Miss Matti! My name is Matilda and I am a multi-passionate fashion designer with many crafty passions besides making clothes. I make videos on how to upcycle and make your own clothes from scratch, as well as how to build a sustainable wardrobe by thrifting, mending and taking care of what you already own. If that sounds like something for you please subscribe and join our creative community! 💖 ▼ BUSINESS INQUIRES ▼ 💌 hello@missmatti.com ▼ FIND ME ONLINE ▼ 📷 INSTAGRAM: http://instagram.com/missmatti 💖 WEBSITE: http://www.missmatti.com 🌟 TIKTOK: https://www.tiktok.com/@miss
About Miss Matti
Miss Matti is a Canadian fashion designer and maker who posts upcycling, thrifting, mending and sustainable sewing content on YouTube. Her long-form tutorials and thrift hauls focus on refashioning secondhand clothes and fabric into wearable pieces, often with a playful or reaction-style angle. The channel shows about 9,400 subscribers and roughly 1 million lifetime views, according to the dossier.
Audience estimates suggest viewers skew toward women aged 25 to 34, with a mix of Canadian and American watchers who sew, knit or are building a more sustainable wardrobe. These figures are estimates based on channel signals, not verified analytics. The creator's website describes her as a multi-passionate fashion designer.
Brands in fabric, notions, secondhand fashion or sustainable apparel can book a sponsored integration at an estimated $150 to $250 per video. At that rate the CPM is roughly $20 to $35 per 1,000 views, compared with the typical $10 to $30 CPM for paid ads.
Written from Miss Matti's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Miss Matti can edit or remove this page at any time.
Questions about Miss
How much does Miss Matti charge for a sponsored video?
Based on a median of about 640 views on long-form videos, a sponsored integration is estimated at $150 to $250 per video. This is a platform-derived estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Miss Matti post about on YouTube?
Miss Matti posts sewing and upcycling tutorials, thrift hauls, sustainable wardrobe tips and reaction videos to sewing stories. Her content centers on refashioning secondhand clothes and fabric. Most videos run between 8 and 25 minutes.
How do I contact Miss Matti for a brand deal?
Contact details unlock on Starbooked for $0.80. Miss Matti's website also lists a business inquiries email. Boosted creators can be booked through Starbooked.
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