Starbooked

Matt LeGrand (@mlegrand), based in the United States, reviews sports watches, e-bikes and headphones for endurance athletes on YouTube. The channel has about 52,500 subscribers and a median of roughly 46,000 views per video, with about four uploads a month. Sponsored integrations are estimated at $800 to $1,200 per video, based on the channel's median views.

Why brands book Matt

Triathlon-focused gear reviewer with 46,000 median views per video

  • Median of about 46,000 views per video across the last 30 uploads, with a 90th percentile near 144,000.
  • Roughly 52,500 subscribers and 13.8 million lifetime views.
  • Sponsored integrations estimated at $800 to $1,200 per video, about $20 to $35 CPM.
Best forwearable fitness hardware launchesendurance training gear
Watch forSponsored share is low, so sponsored placements are rare and may be scarce.

Brand fit report

Content

Topics, IAB taxonomy
Technology70%
Health & Fitness30%
Formats
product reviews, head-to-head comparisons, first-look announcements
Tone
analytical, direct
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 18 minutes

Audience

Commercial intent62/100
Comments asking for links, prices or where to buy
Sentiment78/100
Estimated from titles, descriptions and engagement
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutIs the watch worth the price compared with alternatives?How accurate is heart rate and GPS tracking during swimming and running?Which device should I buy for triathlon training?
Age
12%18-24
30%25-34
33%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
LanguagesEnglish 100%

Commercial

8%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
Hume HealthVelotric
Categories promoted
wearable fitness technology, e-bikes, health monitoring devices, audio products
Affiliate links
Yes

The description of 'Way More Than A Simple Scale // The Hume Pod' includes a discount code and a sponsor link, and 'The Velotric Tempo: The Lightest E-Bike I've Ever Tested' also carries a sponsor code.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions are product reviews and training content with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube53k46k5
X–––
Instagram–––

Benchmark score: 66 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest 25 days ago.

Interested in sports technology for swimming, biking or running? Me too. Let's figure this stuff out! The interwebz is a passing fad but you can bet I'll be riding it out at the following locations: Strava: https://www.strava.com/athletes/1098605 Instagram: https://www.instagram.com/matt_legrand/ Twitter: https://twitter.com/matt_legrand Facebook: https://www.facebook.com/mlegrand Website: http://mattlegrand.com/
Matt LeGrand's own profile description on YouTube

Are you Matt LeGrand? Claim or remove this profile.

About Matt LeGrand

Matt LeGrand publishes long-form reviews and comparisons of sports watches, e-bikes and endurance gear, mostly in the 8 to 18 minute range. Videos are in English and filmed on camera, with a focus on swimming, cycling and running. The channel has about 52,500 subscribers and a median of around 46,000 views per video, with about four uploads a month.

The audience is estimated to skew male and to be concentrated in the United States, with many viewers in their late 20s to 40s who are researching training devices before buying. Matt also runs a software development practice and coaches cross country, according to his website.

Sponsored integrations are estimated at $800 to $1,200 per video, based on median views at $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30. Brands selling endurance hardware or fitness tech should consider booking him.

Written from Matt LeGrand's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Matt LeGrand can edit or remove this page at any time.

Questions about Matt

How much does Matt LeGrand charge for a sponsored video?

Based on his median of about 46,000 views and a rate of $20 to $35 per 1,000 views, a sponsored integration is estimated at $800 to $1,200 per video. This is an estimate based on public channel data, not a published rate card.

What does Matt LeGrand post about on YouTube?

He posts in-depth reviews and comparisons of sports watches, e-bikes, headphones and other endurance gear for swimming, cycling and running. Videos are mostly 8 to 18 minutes long and filmed on camera, with a tech-focused perspective.

How do I contact Matt LeGrand for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.