Starbooked

MMA Fighting, published by Vox Media Podcast Network and SB Nation, covers mixed martial arts news, UFC event previews and post-fight reactions, and fight analysis. The show has 1,000 episodes listed with near-daily cadence and typical episodes around 70 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated). Host-read mid-roll rate range is about $360 to $2,000 per episode.

Why brands sponsor MMA Fighting

Daily UFC and MMA audience with a 1,000-episode archive from a major network

  • Near-daily episodes of 40 to 90 minutes cover every UFC event with previews and reactions.
  • 1,303 Apple Podcasts ratings averaging 4.5 stars indicate an engaged listener base.
  • Vox Media Podcast Network and SB Nation backing gives established editorial credibility.
Best forcombat sports equipment and apparelsports nutritionbetting and fantasy sports tools
Watch forViolent fight content may not suit family-oriented or wellness brands.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
News10%
Formats
news roundup, co-hosted analysis, event preview and post-fight show
Tone
analytical, energetic
Language
English
Production
Studio production
Typical length
40 to 90 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: 1,303 Apple ratings fall in the 1,000 to 5,000 band, the show is over five years old, it is on Megaphone with daily cadence, and the Podcast Index popularity is 9.
Audience asks aboutWhat happened at the latest UFC event?Which fighters should be matched next?Who is in line for a title shot?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
15%women
85%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Vox Media Podcast NetworkSB Nation
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is listed under the Vox Media Podcast Network and produced with SB Nation.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencemedium
Politicslow

Mixed martial arts coverage discusses fight violence and knockouts, such as 'Mike Malott's vicious UFC Edmonton knockout' on the website pages.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Get all the mixed martial arts fighting news and analysis you need from the award-winning team at MMA Fighting. Produced by MMA Fighting and SB Nation, and part of the Vox Media Podcast Network.
MMA Fighting's own show description from the podcast feed

Do you make MMA Fighting? Claim or remove this page.

About MMA Fighting

MMA Fighting is a mixed martial arts podcast produced by MMA Fighting and SB Nation and distributed through the Vox Media Podcast Network. According to the feed, the show publishes almost daily with a median episode length of about 71 minutes, and covers UFC event previews, post-fight reactions and fight news. The show has a total of 1,000 episodes in its feed.

The Apple Podcasts listing shows 1,303 ratings with a 4.5 average. Audience size is an estimate: Starbooked estimates 20,000 to 80,000 downloads per episode, and the listeners are likely to be mostly male and concentrated in the United States, based on the sport and the rating volume. The feed shows no sponsor mentions in the last 20 episodes.

Brands in combat sports gear, sports nutrition and sports betting tools should consider sponsoring. The estimated rate is about $360 to $2,000 per host-read mid-roll ad, which buys access to a large, engaged MMA audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. MMA Fighting can edit or remove this page at any time.

Questions about MMA Fighting

How much does MMA Fighting charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll ad at about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on the show's rate card.

What is MMA Fighting about?

MMA Fighting covers mixed martial arts news, UFC event previews, post-fight reactions and fight analysis. It is produced by MMA Fighting and SB Nation and published through the Vox Media Podcast Network.

How do I contact MMA Fighting about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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