Starbooked

Mmm ASMR

@mmmasmr · US · EN

Mmm ASMR (@mmmasmr) is a United States-based YouTube channel making food ASMR, bite-sound videos and mukbang-style eating content. With about 93,800 subscribers and a median of roughly 19,900 views per video, it posts about 50 uploads a year, mostly short clips. Sponsored integrations are estimated at $4 to $8 per 1,000 median views, or about $80 to $160 per video, with a $150 floor.

Why brands book Mmm

Sensory food ASMR with 19,900 median views per video

  • Median of 19,874 views per video, with a 90th percentile of 41,973 across the last 30 uploads.
  • About 50 uploads in the past year, so a steady cadence for a multi-week campaign.
  • Shorts account for 88% of uploads, with median length of 15 seconds, which suits quick product reveals.
Best forsnack and condiment launchesrestaurant or delivery app awarenesssauce and seasoning trials
Watch forLow comment rate (0.1%) suggests a passive audience, and no sponsored history to benchmark against.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
short-form bite videos, food challenge clips, mukbang-style eating videos
Tone
playful, sensory
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 20 seconds for most uploads, with occasional videos up to 6 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.1%
Likes and comments per view on recent videos
Audience asks aboutwhat the dish is and where to get itwhether the spice level is realwhich chain or restaurant the challenge came from
Age
30%18-24
35%25-34
20%35-44
15%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
restaurant chains (challenge tie-ins, not disclosed sponsorships)
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a 2026-07-09 video is titled with a Buffalo Wild Wings handle, which reads as a mention rather than a disclosed deal.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and metadata show food and eating content only, with no flagged themes such as '10 Blazin Wings in 5 Minutes #foodchallenge'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube94k20k5

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers26 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 5 days ago.

Yesss Mmmies! Showing my love for food, challenges, BIG BITES and More :) Business inquiriesmmmasmr1111@gmail.com
Mmm ASMR's own profile description on YouTube

Are you Mmm ASMR? Claim or remove this profile.

About Mmm ASMR

Mmm ASMR is a food ASMR channel run by a creator in the United States, with about 93,800 subscribers and more than 800 videos since 2019. The content centers on close-up eating sounds, bite challenges and mukbang-style meals, most of them under 20 seconds. The channel posts about 50 times a year, mostly Shorts.

Based on the public metrics, the audience appears to be mainly English-speaking viewers in the United States, with a median of roughly 19,900 views per video. Audience age and gender figures are estimates and have low confidence. The channel shows no disclosed sponsorships in its recent uploads.

Sponsored integrations are estimated at $4 to $8 per 1,000 median views because most uploads are Shorts, which works out to about $80 to $160 per video with a $150 floor. That implies a CPM of roughly $4 to $8, below the typical $10 to $30 CPM for paid ads. Snack, sauce and restaurant brands with short sensory hooks should consider booking it.

Written from Mmm ASMR's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mmm ASMR can edit or remove this page at any time.

Questions about Mmm

How much does Mmm ASMR charge for a sponsored video?

Mmm ASMR's sponsored integrations are estimated at $150 to $250 per video, based on a rate of $4 to $8 per 1,000 median views for a channel where most uploads are Shorts. Final pricing depends on the format and the brief. Contact details unlock on Starbooked for $0.80.

What does Mmm ASMR post about on YouTube?

Mmm ASMR posts food ASMR, close-up bite sounds, food challenges and mukbang-style eating videos. Most uploads are under 20 seconds and shot on camera with low production. The channel publishes roughly 50 videos a year.

How do I contact Mmm ASMR for a brand deal?

The channel lists a business inquiries email on its public profile. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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