Starbooked

のぼりもえ

@moe_nobori · JP · JA

のぼりもえ (@moe_nobori) is a Japanese beauty creator with about 24,700 subscribers who posts short makeup tutorials and cosmetics reviews, mostly in Japanese. Median views are about 19,000 per video, with a few hits above 250,000. Uploads have slowed to about 19 in the past year. A sponsored integration is estimated at $150 to $250 per video.

Why brands book のぼりもえ

Japanese beauty Shorts creator with proven cosmetics reviews and one disclosed skincare promotion

  • Median video gets about 18,900 views, and best-of lists reached 184,000 to 264,000 views.
  • Nearly every upload is a product review or tutorial, so a cosmetics integration fits the existing format.
  • A disclosed Takami skincare promotion in August 2026 shows experience with paid brand work.
Best forcosmetics and skincare launchesmakeup toolsseasonal sale campaigns
Watch forLikes and comments are low relative to views, and uploads have slowed to about one per month recently.

Brand fit report

Content

Topics, IAB taxonomy
Style and Fashion85%
Healthy Living15%
Formats
short makeup tutorials, product reviews, best-of roundups
Tone
casual, upbeat
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent80/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.2%
Likes and comments per view on recent videos
Audience asks aboutmakeup technique stepswhich cosmetics products are usedsale and discount shopping tips
Age
40%18-24
38%25-34
15%35-44
7%45+
Gender
88%women
12%men
Countries
🇯🇵 Japan88%
🇰🇷 South Korea4%
🇺🇸 United States3%
LanguagesJapanese 95%English 5%

Commercial

4%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Takami
Categories promoted
skincare, makeup
Affiliate links
No

The 2026-08-28 video on pore care carries the disclosure 'プロモーション:タカミ' in its description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles are makeup tutorials and cosmetics reviews such as 'Best Cosmetics of 2025' with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube25k19k1
X–––
Instagram–––

Benchmark score: 56 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 49 days ago.

ホリプロ デジタルエンターテインメント所属 Instagram https://www.instagram.com/moe_nobori/ Twitter https://twitter.com/_mme16
のぼりもえ's own profile description on YouTube

Are you のぼりもえ? Claim or remove this profile.

About のぼりもえ

のぼりもえ is a Japanese beauty creator who posts very short makeup tutorials, cosmetics reviews and seasonal best-of lists. About 60 percent of videos are Shorts, and most run under 90 seconds. Topics include lip products, cheek and eye makeup, sunscreen and sale shopping. The channel description names Horipro Digital Entertainment as an affiliation and links to Instagram and X.

Audio is Japanese. Audience figures on Starbooked are estimates, not measured data, and likely skew toward younger Japanese women interested in cosmetics. Median views are about 18,900, with best-of videos reaching above 180,000. One recent video carries a Takami promotion disclosure.

Because most views come from Shorts, the estimated rate is the minimum, $150 to $250 per sponsored video. That is below the long-form CPM of $20 to $35 and well below typical paid ad costs of $10 to $30 CPM on a per-view basis. It suits cosmetics and skincare brands targeting Japan.

Written from のぼりもえ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. のぼりもえ can edit or remove this page at any time.

Questions about のぼりもえ

How much does のぼりもえ charge for a sponsored video?

Starbooked estimates $150 to $250 per sponsored video. Most views come from Shorts at $4 to $8 per 1,000 median views of about 18,900, which falls below the minimum, so the floor applies.

What does のぼりもえ post about on YouTube?

She posts short Japanese makeup tutorials, lip and cheek product reviews, skincare picks and yearly best-cosmetics lists. Most videos run under 90 seconds and many are Shorts.

How do I contact のぼりもえ for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel links to Instagram and X and names a talent agency. Boosted creators can be booked through Starbooked.