Starbooked

Morbid

Hosted by Ash Kelley, Alaina Urquhart

Morbid is a true crime, creepy history and paranormal podcast hosted by Ash Kelley and Alaina Urquhart, an autopsy technician and a hairstylist. The feed lists 894 episodes released about twice a week, typically 60 minutes long. Estimated downloads are 100,000 to 220,000 per episode, with a sponsorship rate of about $1,800 to $5,500 per episode. Listener Tales episodes are a recurring segment.

Why brands sponsor Morbid

A top-bucket true crime show with a large, loyal, comedy-friendly audience

  • 98,964 Apple Podcasts ratings at 4.4 stars point to one of the largest audiences in the directory.
  • About two episodes a week of roughly 60 minutes give sponsors frequent, long-form placements.
  • Recurring Listener Tales and Morbid Book Club episodes show an engaged community that writes in.
Best forconsumer subscription brandsbooks and entertainment launchesbrand awareness campaigns
Watch forViolent crime content suits some brands poorly, and the audio-subscription upsell may reduce ad exposure for paying listeners.

Brand fit report

Content

Topics, IAB taxonomy
True Crime55%
Paranormal Phenomena20%
History15%
Comedy10%
Formats
co-hosted banter, narrative, listener stories
Tone
irreverent, curious
Language
English
Production
Studio production
Typical length
45 to 70 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode100k–220k
Estimated, confidence 40%: Based on 98,964 Apple Podcasts ratings, a show older than five years, a Podcast Index popularity of 9 and a cadence of about two episodes per week.
Audience asks aboutWhich case is covered nextDetails of the hauntings and exorcisms coveredHow to submit a Listener Tales story
Age
22%18-24
38%25-34
24%35-44
16%45+
Gender
65%women
35%men
Countries
🇺🇸 United States75%
🇨🇦 Canada6%
🇬🇧 United Kingdom6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
SiriusXM
Categories promoted
audio subscriptions
Affiliate links
No

The feed description promotes a SiriusXM Podcasts+ ad-free subscription, and no sponsor appears in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencehigh
Politicslow

The feed is flagged explicit and titles such as 'The Stamford Bra Murders' and 'Killer in the Walls: The Crimes of Daniel LaPlante' cover violent crime.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.

It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Subscribe to SiriusXM Podcasts+ to listen to new episodes of Morbid ad-free. Start a free trial now on Apple Podcasts or by visiting…
Morbid's own show description from the podcast feed

Do you make Morbid? Claim or remove this page.

About Morbid

Morbid is a true crime, creepy history and all things spooky podcast, according to its feed description. It is hosted by Ash Kelley and Alaina Urquhart, described in the feed as an autopsy technician and a hairstylist. Episodes mix researched case stories, such as the Anneliese Michel exorcism and the Kathleen Peterson death, with comedy, Listener Tales episodes and a book club.

The feed lists 894 episodes, with a new one about every three days and a median length of about 60 minutes. Apple Podcasts shows 98,964 ratings at 4.4 stars. Based on that rating volume, Starbooked estimates 100,000 to 220,000 downloads per episode; podcasts do not publish this figure.

The feed names SiriusXM Podcasts+ as an ad-free subscription option. A host-read mid-roll would cost an estimated $1,800 to $5,500 per episode. It suits brands selling to true crime and horror fans who want reach at scale.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Morbid can edit or remove this page at any time.

Questions about Morbid

How much does Morbid charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll on Morbid at about $1,800 to $5,500 per episode, based on an estimated 100,000 to 220,000 downloads per episode. The show does not publish its own rates.

What is Morbid about?

Morbid is a true crime, creepy history and spooky podcast hosted by Ash Kelley and Alaina Urquhart. Episodes cover crimes, hauntings and exorcisms with comedy, plus Listener Tales and book club editions.

How do I contact Morbid about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked directly through Starbooked, so check whether Morbid offers that option before reaching out.

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