Starbooked

Morbidology is a weekly true crime podcast hosted by true crime author Emily G. Thompson, reconstructing notorious murders through investigative research and occasional primary audio. With 429 episodes since 2019, it runs roughly every seven days, with a median episode length of about 58 minutes. Estimated downloads are 20,000 to 80,000 per episode, implying a rate of roughly $360 to $2,000 per mid-roll read.

Why brands sponsor Morbidology

Weekly true crime with 1,400 Apple ratings and a loyal, research-driven audience

  • Weekly episodes since 2019 build a consistent, long-running listener habit across 429 episodes.
  • Apple Podcasts average rating of 4.4 from 1,417 ratings signals an engaged, satisfied audience.
  • Host-led investigative reconstructions give sponsors a trusted voice for host-read reads.
Best forSubscription and streaming servicesTrue crime books, documentaries and merchandise
Watch forViolent subject matter means sponsors need a suitability check before booking.

Brand fit report

Content

Topics, IAB taxonomy
True Crime95%
Documentary5%
Formats
solo narrative, investigative reconstruction, archival audio
Tone
somber, meticulous
Language
English
Production
Studio production
Typical length
40 to 65 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: Apple Podcasts shows 1,417 ratings, which falls in the 1,000 to 5,000 band, with 429 episodes, a weekly cadence, a show running since 2019, and a high Podcast Index popularity score of 9.
Audience asks aboutWho was the killer and what was their motive?How did investigators eventually solve the case?Is the case still unsolved or is there new evidence?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
60%women
40%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed carries a Spreaker supporter funding link in the description and the funding links field, and no sponsor mentions appear in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencehigh
Politicslow

Episode titles cover homicides and mass shootings such as 'The Starved Rock Murders', '2022 Raleigh Shootings' and 'Laken Riley', so violence is high.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Morbidology is an award-winning weekly true crime podcast that goes beyond the headlines. Created and hosted by true crime author Emily G. Thompson, each episode weaves investigative research with occasional primary audio to reconstruct some of the world's most disturbing murders. Become a supporter of this podcast: https://www.spreaker.com/podcast/morbidology--3527306/support .
Morbidology's own show description from the podcast feed

Do you make Morbidology? Claim or remove this page.

About Morbidology

Morbidology is a weekly true crime podcast created and hosted by true crime author Emily G. Thompson, according to the show's RSS feed and its Spreaker listing. Each episode combines investigative research with occasional primary audio to reconstruct some of the world's most disturbing murders. The show has published 429 episodes since June 2019, roughly one every seven days, with a median length of about 58 minutes.

Apple Podcasts lists 1,417 ratings with an average of 4.4 stars, which places the show in a mid-sized band for true crime. Audience figures are estimates only, not published download counts: we estimate 20,000 to 80,000 downloads per episode, based on rating volume, cadence and show age. Listeners are likely to skew toward adults aged 25 to 44 in the United States.

The feed shows no sponsors in recent episodes and carries a supporter funding link instead. Based on the estimate, a host-read mid-roll would cost roughly $360 to $2,000 per episode. The show suits true crime publishers, streaming services and brands seeking a serious, research-led audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Morbidology can edit or remove this page at any time.

Questions about Morbidology

How much does Morbidology charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is roughly $360 to $2,000 per episode. Rates are estimates from public signals, not a published price.

What is Morbidology about?

Morbidology is a weekly true crime podcast hosted by Emily G. Thompson. Each episode reconstructs notorious murders using investigative research and occasional primary audio.

How do I contact Morbidology about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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true crimeunsolved mysteries50k–$360–2000100
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