More or Less, hosted by Tim Harford, explains and sometimes debunks the numbers and statistics used in political debate, the news and everyday life. The BBC Radio 4 show has 1,000 episodes with a cadence of about every 4 days and a typical length of 9 minutes, with some longer episodes. Estimated downloads per episode are 50,000 to 80,000, with a rate of $900 to $2,000 per episode for a host-read mid-roll.
Sponsor a weekly statistics show trusted in the UK, from the BBC Radio 4 brand
- Episodes run about 9 minutes, with longer fact-check features around 30 minutes.
- Apple Podcasts shows 785 ratings averaging 4.7 stars, with 656 five-star ratings.
- The show has published 1,000 episodes and updates on a weekly cadence since 2013.
Brand fit report
Content
- Formats
- solo explainer, fact-check segment, interview
- Tone
- analytical, measured
- Language
- English
- Production
- Studio production
- Typical length
- 9 to 30 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the BBC public service model applies and no funding links are listed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover political and economic subjects such as the Trump tariff formula and Ukrainian strikes, which are discussed factually.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.bbc.co.uk/programmes/b006qshd |
| Apple Podcasts | podcasts.apple.com/podcast/id267300884 |
| RSS feed | podcasts.files.bbci.co.uk/b006qshd.rss |
Benchmark score: 96 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Did Ukrainian strikes on Russian data centres stop disinformation bots | 2026-10-17 | 9 min |
| Fact-check: Will Scottish pensioners really be funding English social | 2026-10-14 | 29 min |
| Fact-check: Is China missing a billion people? | 2026-10-10 | 9 min |
| Is the UK state pension really the lowest in Europe? | 2026-10-07 | 29 min |
| The Uzbekistan-shaped hole in an influential climate cost paper | 2026-10-03 | 9 min |
| Does the UK really have nine out of the ten poorest regions in Norther | 2026-09-30 | 30 min |
Last six episodes from the show's feed, latest 2 days ago, a new one about every 4 days.
Tim Harford explains - and sometimes debunks - the numbers and statistics used in political debate, the news and everyday life.
About More or Less
More or Less is a BBC Radio 4 podcast in which Tim Harford explains and sometimes debunks the numbers and statistics used in political debate, the news and everyday life, according to the feed and the show's BBC programme page. The show has 1,000 episodes and updates about every four days, with a median episode length of about nine minutes and longer fact-check features around 30 minutes.
The Apple Podcasts listing shows 785 ratings with an average of 4.7 stars, and the show has been listed there since 2007. Listeners are estimated to be mostly British adults aged 35 and over, based on the show's broadcast profile; this is an estimate and not measured data. Estimated downloads are 50,000 to 80,000 per episode.
No sponsors appear in the feed. Given the BBC public service context, sponsorship options are uncertain and should be confirmed. Brands in data tools, financial education or research may suit the audience, with rate estimates of $900 to $2,000 per episode based on estimated downloads.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. More or Less can edit or remove this page at any time.
Questions about More or Less
How much does More or Less charge for a podcast sponsorship?
Based on estimated downloads of 50,000 to 80,000 per episode, a host-read mid-roll is estimated at roughly $900 to $2,000 per episode. Public service restrictions may apply, so confirm terms first.
What is More or Less about?
More or Less is a BBC Radio 4 podcast hosted by Tim Harford that explains and sometimes debunks the numbers and statistics used in politics, the news and everyday life.
How do I contact More or Less about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
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