Starbooked

MOTHER (@mother882) is a Japan-based channel run by a Japanese Ayurveda school and wellness brand, publishing Japanese-language videos on self-care, food, and daily habits. It has about 4,300 subscribers and a median of 276 views per video, posting roughly 2 to 3 times a week. Sponsored integrations suggest $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views.

Why brands book MOTHER

Japanese Ayurveda channel with engaged wellness viewers and a shop-driven audience

  • About 4,340 subscribers across 113 uploads and 229,152 lifetime views
  • Median of 276 views per video, with a 90th percentile of 1,315 views
  • Recent uploads on ghee and magnesium show product-led wellness demand
Best forwellness supplement launchespersonal care trialsJapan-market product sampling
Watch forMedian views are low, and audience demographics are estimated rather than measured.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (sociology)45%
Health45%
Food & Drink10%
Formats
short vertical clips, talking-head explainers, product demonstration
Tone
calm, encouraging
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds to 2 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks abouthow to use ghee in daily mealswhich mineral supplements suit fatigue or PMShow to start Ayurvedic tongue scraping
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
80%women
20%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
ayurvedic supplements and oils, personal care tools, wellness courses
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; recent videos promote the brand's own shop (MOTHER GHEE, magnesium, tongue scrapers) rather than third-party sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is wellness and lifestyle with no flagged material in the recent titles, such as 'Ayurveda' and 'daily tongue-scraping habit'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.3k27623

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days23 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 29 days ago.

日本式アーユルヴェーダで、"小さな幸せ" を積み重ねる🥰 心地よく豊かな毎日をつくるために、アーユルヴェーダの智慧を現代の暮らしに取り入れやすい形でお届けしています🙋‍♀️✨ このチャンネルでは… ・セルフケア/食/暮らしの整え方 ・季節の過ごし方 ・心と体を整える習慣 などを発信します🌿 【MOTHERの活動】 ☑ 日本式アーユルヴェーダスクール ☑ SHO(GHEE・タンスクレイパー・ネティポットなどの販売) ☑ セミナー ☑ カウンセリング ☑ 各種イベント ☑ 店舗運営(大阪店・石垣島店) など ▼お問い合わせ 📩info@mother-japan.com 📲line@ ID:motherjp
MOTHER's own profile description on YouTube

Are you MOTHER? Claim or remove this profile.

About MOTHER

MOTHER is a Japanese Ayurveda school and wellness brand with a YouTube channel publishing mostly Japanese-language videos on self-care, food, seasonal living, and daily habits. Most uploads are short vertical clips under about 2.5 minutes, with around 23 uploads in the last 90 days.

The audience is estimated to be mostly Japanese women in their late twenties to forties who follow wellness routines and shop-linked product education. Viewership is modest, with a median of 276 views per video, so reach is concentrated in a loyal niche rather than broad.

Rate guidance is $150 to $250 per video, a CPM of $20 to $35 per 1,000 views, compared with typical paid-ad CPMs of $10 to $30. Brands selling Japanese-market wellness products, ghee, or personal care tools with a clear daily-use story should consider booking.

Written from MOTHER's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MOTHER can edit or remove this page at any time.

Questions about MOTHER

How much does MOTHER charge for a sponsored video?

Based on its median of 276 views and the short-form format, a sponsored integration is estimated at $150 to $250 per video. This is a range from Starbooked's rate rule, not a published rate card, so confirm pricing directly.

What does MOTHER post about on YouTube?

MOTHER posts Japanese-language videos on Ayurveda-based self-care, including tongue scraping, ghee use, magnesium and mineral habits, fertility and PMS topics, and seasonal living. Most videos are short and filmed on camera by the brand's teachers.

How do I contact MOTHER for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability.

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