Mother&Baby
Mother&Baby (@motherandbaby) is a UK pregnancy, baby and toddler channel run by the Mother&Baby publication, with about 15,700 subscribers and 2,300 median views per video. It posts roughly one video a month, mostly product reviews and brand features, with sponsored integrations quoted at $150 to $250 per video.
UK parenting channel with brand-feature history in baby gear and nappies
- Median of 2,344 views per video, with a 90th percentile near 5,400 views
- Recent brand features such as ASDA Little Angels nappies reached over 1,500 views each
- Long-form videos average about 5 minutes, leaving room for product demonstrations
Brand fit report
Content
- Formats
- product review, brand feature, expert interview, mum interview
- Tone
- informative, warm
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 6 minutes
Audience
Commercial
- Brands seen
- JoieASDAPyrocalmPampersMomcozy
- Categories promoted
- baby gear, nappies, pushchairs and car seats, heartburn remedies, nursing accessories
- Affiliate links
- No
Recent titles such as 'ASDA Little Angels Nappies Range' and 'Momcozy MaxSupport Nursing Pillow Tutorial Video' are brand features, but the dossier shows no sponsorship disclosures, so brand relationships are unconfirmed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers pregnancy, babies and parenting with no flagged titles; 'UK Covid-19 Inquiry: Every Story Matters' is a civic public-information piece.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Momcozy MaxSupport Nursing Pillow Tutorial Video · 51 views
▶Who Would Love Islanders NEVER Trust to Babysit Their Kids? · 2.6k views
▶“My Toddler Humbled Me in 3 Words…” 😭😂 Olivia Bowen’s most · 2.1k viewsLast three uploads, latest 70 days ago.
The YouTube home of Mother&Baby, the UK's No.1 pregnancy, baby and toddler website. Here you'll find all the latest expert advice, covering every aspect of becoming a mum. We'll help and guide you through every stage of pregnancy, prepare you for birth and help you to get to grips with new motherhood. We'll also bring you the latest reviews, of the best baby products on the market. Our annual Mother&Baby Awards celebrate the best products, stores and brands around. Real mums live and use these products for a month, and then vote on who deserves to get the coveted gold, silver and bronze rose
About Mother&Baby
Mother&Baby is the YouTube channel of the UK pregnancy, baby and toddler publication Mother&Baby. It posts expert advice, mum interviews, and product reviews and brand features, mostly in English and mostly as one to six minute videos. The channel has about 15,700 subscribers and roughly 9 million total views, with a median of about 2,300 views per video. Uploads are infrequent, around five per year, so the audience is best estimated as UK parents of babies and toddlers, mostly women in their late twenties and thirties. This is an estimate based on the channel's subject matter, not measured data.
Recent videos feature baby gear from Joie, nappies from ASDA's Little Angels range, and a nursing pillow, though the dossier shows no disclosed sponsorship. Under the rule Starbooked uses, a sponsored integration is estimated at $150 to $250 per video, based on median views at $20 to $35 per 1,000 views. That equals a CPM of $20 to $35, compared with the typical $10 to $30 CPM for paid ads.
Brands selling baby gear, nappies or parenting products in the UK that want credible, long-form product demonstrations should consider this channel. Its low upload pace and modest reach suit a small campaign rather than a large awareness push.
Written from Mother&Baby's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mother&Baby can edit or remove this page at any time.
Questions about Mother&Baby
How much does Mother&Baby charge for a sponsored video?
Based on a median of about 2,344 views and a long-form rate of $20 to $35 per 1,000 views, a sponsored video is estimated at $150 to $250. The rate is an estimate from public metrics, not a published price, so confirm terms directly.
What does Mother&Baby post about on YouTube?
The channel posts pregnancy and parenting advice, expert interviews, mum interviews and baby product reviews, including gear from Joie and nappies from ASDA. Most videos run one to six minutes and feature the presenters on camera.
How do I contact Mother&Baby for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the creator's profile for booking options.