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もと 少ないものでおしゃれに暮らす

@moto_minimalist · JA

Moto (@moto_minimalist), a Japanese lifestyle creator, posts about semi-minimalist wardrobes and tidy home living. The channel has about 26,500 subscribers and a median of roughly 28,900 views per video, with 2 to 4 uploads a month. Sponsored integrations are estimated at $1,000 to $1,300 per video using the channel's share of Shorts.

Why brands book もと 少ないものでおしゃれに暮らす

Japanese capsule-wardrobe creator with 28,000 median views and a loyal 30-something audience

  • Median of about 28,900 views per video and a 90th percentile near 53,000 show consistent reach.
  • Fashion and home-organization content matches clothing, storage and everyday-essentials brands.
  • At $20 to $35 CPM, a long-form integration costs about $580 to $1,010 per video, below typical paid-ad CPM of $10 to $30 for lower-intent placement.
Best forfashion and apparel brandsstorage and organization productshome goods
Watch forAlmost all content is in Japanese, so the audience is limited to Japan-based viewers.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle45%
Fashion35%
Pets10%
Beauty10%
Formats
wardrobe lookbook, haul and decluttering vlog, short-form tips
Tone
calm, personal
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 25 minutes for long-form, under 60 seconds for Shorts

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow many clothes to own in a capsule wardrobewhich seasonal items to buyhow to declutter clothes without regret
Age
12%18-24
38%25-34
33%35-44
17%45+
Gender
80%women
20%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 98%English 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Recent videos show no sponsorship disclosures, and the channel description says favorite items are shared via a Rakuten Room page, which suggests affiliate links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover wardrobes, cats and home organization with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube27k29k10

Benchmark score: 65 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 2 days ago.

少ないもので、自分らしくおしゃれに暮らしたい。 ゆるミニマリストの もとです🌷 物を減らして、今の自分が「本当に好きなもの」を 選べる暮らしを目指しています。 このチャンネルでは ・300着からワンシーズン15着になったワードローブ ・少ない服でもおしゃれを楽しむ工夫 ・お気に入りだけのクローゼットづくり ・服や持ち物を見直して、毎日を少しラクにするヒント ・猫と暮らす、ゆるミニマルな日常 を発信しています🧺 服や物をたくさん持たなくても 毎日をラクに、素敵に。 チャンネル登録して、一緒に心地よい暮らしを楽しんでもらえたら嬉しいです。 👩🏻もと 30代一人暮らし 片付けが苦手なゆるミニマリスト 😾ちゃい 0歳♂ 甘えん坊ブリティッシュショートヘア ----------------------------------------- エムライト所属 お仕事のご依頼はこちらまでよろしくお願いします。 💌casting@m-light.net 愛用品は楽天ROOMに載せてます✍🏻
もと 少ないものでおしゃれに暮らす's own profile description on YouTube

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About もと 少ないものでおしゃれに暮らす

Moto (@moto_minimalist) is a Japanese YouTube creator who posts about living well with fewer possessions. Her channel covers capsule wardrobes, seasonal outfit planning, decluttering and everyday life with a cat. Most videos are long-form lookbooks and decluttering vlogs, with frequent Shorts that work as quick tips. The channel has about 26,500 subscribers and publishes two to four videos a month.

The audience is estimated to be mostly Japanese women aged 25 to 44, though this is an estimate rather than a measured figure. Comments and titles point to interest in building small wardrobes and buying with intent. Her channel description also links to a Rakuten Room page, which suggests affiliate sharing rather than paid sponsorships so far.

Rate: an integrated sponsored video is estimated at $580 to $1,010 based on a $20 to $35 CPM applied to a median of about 28,900 views. Paid social ads often run at $10 to $30 CPM, so this is a premium rate. Brands in fashion, storage or home goods who want a trusted voice in Japan should consider booking her.

Written from もと 少ないものでおしゃれに暮らす's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. もと 少ないものでおしゃれに暮らす can edit or remove this page at any time.

Questions about もと 少ないものでおしゃれに暮らす

How much does Moto charge for a sponsored video?

The estimated rate is $580 to $1,010 per long-form video, based on a $20 to $35 CPM applied to a median of about 28,900 views. Shorts integrations would be priced lower, at $4 to $8 per 1,000 views, and should be confirmed directly.

What does Moto post about on YouTube?

Moto posts about minimalist wardrobes, seasonal outfit planning, decluttering, and everyday life in Japanese. She also shares short videos about her cat and home organization.

How do I contact Moto for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.