Mountain Warehouse (@mountainwarehouse), a UK outdoor clothing and equipment retailer, runs a YouTube channel of about 12,000 subscribers and roughly 7.2 million lifetime views, with a median of about 1,000 views per video. It posts about twice a month, mostly short 'For Everyday Mountains' customer profiles. Sponsored integration rates run about $150 to $250 per Short-heavy video, or $150 to $250 for long-form.
Brand-owned outdoor channel with steady product storytelling for UK shoppers
- Median of about 1,000 views per video across the last 30 uploads
- Peak video reached about 55,000 views, showing product demos can travel
- Roughly 10 uploads in the last 365 days, with 2 in the last 90 days
Brand fit report
Content
- Formats
- short customer profile videos, product showcase videos, brand story videos
- Tone
- upbeat, warm
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- about 1 to 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- outdoor clothing, camping equipment, hiking footwear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is the brand's own marketing channel.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'For Everyday Mountains - Reuben' and 'Mountain Warehouse Product Journey' are standard brand content with no flagged themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent videos
▶For Everyday Mountains - Tir Natur · 78 views
▶For Everyday Mountains - Reuben · 776 views
▶For Everyday Mountains - Football · 197 viewsLast three uploads, latest 2 days ago.
Embracing adventure in the great outdoors. #ForEverydayAdventures Subscribe to our YouTube channel for all the latest in outdoor gear, from handy tutorials to guides, promotions, competitions and advice. http://www.mountainwarehouse.com https://www.facebook.com/MountainWarehouse https://www.instagram.com/mountainwarehouse/
About Mountain Warehouse
Mountain Warehouse is the official YouTube channel of the UK outdoor clothing and equipment retailer of the same name, found at @mountainwarehouse. The channel has about 12,000 subscribers and roughly 7.2 million lifetime views. Its recent output is short 'For Everyday Mountains' profiles of customers and staff, alongside older product showcases, tent reviews and camping cooking videos. Uploads are infrequent, about ten in the last year.
The audience is estimated to be mostly UK-based adults who shop for camping, hiking and family outdoor gear. Viewers are likely to be shoppers comparing products rather than a large creator following. Typical median views are around 1,000 per video, so the channel works better as a brand asset than as a reach play. Source: channel and website data.
Brands booking this channel should expect product-led placement rather than creator sponsorship. Sponsored integration rates for third-party brands run about $150 to $250 per video, which is roughly $20 to $35 CPM on median views, compared with typical paid-ad CPMs of $10 to $30.
Written from Mountain Warehouse's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mountain Warehouse can edit or remove this page at any time.
Questions about Mountain
How much does Mountain Warehouse charge for a sponsored video?
Mountain Warehouse is a brand-owned channel with no sponsorship history, so no creator rate applies. Based on its median of about 1,000 views, a third-party integration would fall around $150 to $250 per video under Starbooked's standard rate rule.
What does Mountain Warehouse post about on YouTube?
The channel posts short 'For Everyday Mountains' profiles of customers and staff who spend time outdoors, plus product showcases for tents, rucksacks and clothing, camping cooking videos and geocaching guides. Its focus is outdoor gear and adventure.
How do I contact Mountain Warehouse for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is the brand's own marketing account rather than an independent creator.
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