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もうりさんち

@mourisanchi · JP · JA

もうりさんち (@mourisanchi) is a Japanese couple vlog channel run by a married couple in their thirties who post about everyday life, outings and collectible hunting, centered on Sanrio and Chiikawa goods. The channel has about 25,700 subscribers and a median of roughly 25,000 views per video, uploading almost daily. Sponsored integrations are estimated at $20 to $35 per 1,000 median views for long-form videos or $4 to $8 per 1,000 for Shorts-heavy output.

Why brands book もうりさんち

Japanese couple with 25,000 median views and near-daily uploads

  • Median of about 25,345 views per video across the last 30 uploads, with a peak of 232,409 views on one Short
  • Uploads roughly 50 videos in 90 days, giving brands frequent placement opportunities
  • Engagement rate of 1.51% and a 42% Shorts share suit quick product mentions
Best fortoy and collectible launchessnack and food product trialsJapanese market awareness campaigns
Watch forAudience is Japanese-speaking and niche, so reach outside Japan is limited.

Brand fit report

Content

Topics, IAB taxonomy
Entertainment60%
Hobby25%
Lifestyle (sociology)15%
Formats
YouTube Shorts unboxing and gacha pulls, long-form outing vlogs, lucky draw and prize reviews
Tone
playful, relaxed
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 15 to 30 minutes for long-form vlogs

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.5%
Likes and comments per view on recent videos
Audience asks aboutwhere to find a specific Sanrio or Chiikawa gacha itemwhether a new merchandise release is worth buyinghow a crane game or lucky draw result was obtained
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover Sanrio and Chiikawa merchandise, crane games and restaurant outings with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube26k25k50

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest today.

30代夫婦ふたり暮らし。 ひょうきんでびびりな夫(なりき)と、 にこにこでずぼらな妻(あさえ)の暮らしを 発信しています。 大好きなちいかわを中心に、 日常生活やお出掛けの様子を背伸びせずに記録し、 数年後、数十年後に振り返った時に 「こんな事あったね。笑」 と笑えるように、夫婦の日々を重ねていきます。 毎日19時更新! たまに1日2本上がることも 【お仕事のご依頼・お問い合せはこちら】 mouri.san.chi@gmail.com
もうりさんち's own profile description on YouTube

Are you もうりさんち? Claim or remove this profile.

About もうりさんち

もうりさんち is a Japanese YouTube channel run by a married couple in their thirties, who post everyday life, outings and collectible hunting, with a strong focus on Sanrio and Chiikawa goods, crane games and gacha. The channel publishes almost every day, often a Short and a long-form video, and the content is mostly in Japanese with a relaxed, playful tone.

Based on channel data, the audience is likely Japanese adults interested in character merchandise, with a skew toward people in their twenties and thirties. The channel has about 25,700 subscribers and a median of roughly 25,000 views per video, with its best Shorts reaching well over 100,000 views. Viewer demographics are estimated, not verified.

No sponsored content appears in recent uploads. Based on the rate rule, a sponsored integration would typically range from $20 to $35 per 1,000 median views on long-form videos, which is a CPM of $20 to $35 compared with the $10 to $30 CPM typical of paid ads. Brands selling Japanese collectibles, snacks or toys should consider booking this creator.

Written from もうりさんち's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. もうりさんち can edit or remove this page at any time.

Questions about もうりさんち

How much does もうりさんち charge for a sponsored video?

Based on the channel's median views, a sponsored video is estimated at roughly $500 to $900 for a long-form video and $100 to $250 for a Short-heavy placement. The rate is estimated from the creator's median views, not from a published rate card. Final pricing depends on the brief.

What does もうりさんち post about on YouTube?

The channel posts about Sanrio and Chiikawa merchandise, including gacha, crane game and lucky draw pulls, plus unboxings and vlogs of outings with the couple. Most videos are in Japanese, and Shorts make up about 42 percent of uploads.

How do I contact もうりさんち for a brand deal?

The creator lists a business email on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.