Starbooked

MR.FRAGRANCE

@mr.fragrance_jp · JP · JA

MR.FRAGRANCE (@mr.fragrance_jp) is a Japanese perfume channel with about 89,600 subscribers and a median of roughly 60,000 views per video. It posts one-minute fragrance reviews and launch roundups about once a week, and a September 2026 promoted Aesop video passed 2.5 million views. A sponsored integration is estimated at $1,200 to $2,100 per video.

Why brands book MR.FRAGRANCE

Japanese fragrance specialist with proven paid work and 60,000 median views

  • Median video gets about 60,000 views, with 43 uploads in the last year.
  • One promoted Aesop video reached 2.6 million views; others passed 800,000.
  • Video descriptions carry brand and event details, including pop-ups and limited editions.
Best forfragrance and beauty launchesretail and pop-up eventsperfume accessories
Watch forCoverage is almost all perfume, and view counts swing widely between videos, from 14,000 to 2.6 million.

Brand fit report

Content

Topics, IAB taxonomy
Style and Fashion70%
Shopping30%
Formats
short fragrance reviews, new release roundups, ranked lists
Tone
informative, calm
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent80/100
Comments asking for links, prices or where to buy
Sentiment90/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy a fragrancehow long a scent lastshow it compares with similar perfumes
Age
25%18-24
40%25-34
24%35-44
11%45+
Gender
45%women
55%men
Countries
🇯🇵 Japan93%
🇺🇸 United States2%
Taiwan2%
LanguagesJapanese 96%English 2%Other 2%

Commercial

5%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Aesop
Categories promoted
fragrance, beauty, fragrance accessories
Affiliate links
Yes

The video 'イソップの香水が生まれ変わる。注目の新作『アンフォーシーン エアー』登場。' is labeled プロモーション：イソップ, and the channel description discloses an Amazon Associates affiliate link.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as '【2026夏】香水好きが選ぶ夏のおすすめ5選' are product reviews with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube90k60k9

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days9 / 30
Reach Followers on the main platform18 / 20

Recent videos

▶【新作】自社農園で育てたラベンダーから生まれた革新的な一本。｜メタルラベンダー #香水 · 14k views▶【3人に1人が分からない？】香りを感じない人もいる、不思議なムスク。｜MONOSCENT G · 68k views▶【10/1発売】 SABON初のオードゥ パルファン｜僕が選ぶおすすめ3選 · 53k views

Last three uploads, latest today.

SNS総フォロワー22万人 ブログからはじめて、気づいたら香水の情報発信をはじめて10年目になってました。 香水の輸入販売業を3年半と、フレグランスブランドの店長をしておりました。 お仕事のご依頼は、mr.fragrance.com@gmail.comまでお願いします。 【Amazonアソシエイトについて】 MR.FRAGRANCEは、amazon.co.jpを宣伝しリンクすることによってサイトが紹介料を獲得できる手段を提供することを目的に設定されたアフィリエイト宣伝プログラムである、 Amazonアソシエイト・プログラムの参加者です。
MR.FRAGRANCE's own profile description on YouTube

Are you MR.FRAGRANCE? Claim or remove this profile.

About MR.FRAGRANCE

MR.FRAGRANCE is a Japanese channel about perfume, run by a creator who says they have written about fragrance for ten years and previously ran a fragrance import business and brand store. The channel (@mr.fragrance_jp) posts one-minute reviews, new release roundups and yearly best-buy lists, with retailer and event details in descriptions.

It has 89,600 subscribers and a median of about 60,000 views per video, with 43 uploads in the last year. Audience details are estimates, since YouTube does not publish them; viewers are most likely Japanese speakers who shop for fragrance. Recent work includes a labeled promotion for Aesop, event announcements, and an Amazon Associates affiliate disclosure.

Under the rate rule of $20 to $35 per 1,000 median views, a sponsored video costs about $1,200 to $2,100. That is a CPM of $20 to $35, against $10 to $30 for typical paid ads. It suits fragrance, beauty and retail brands that want a considered, review-style placement in Japan.

Written from MR.FRAGRANCE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MR.FRAGRANCE can edit or remove this page at any time.

Questions about MR.FRAGRANCE

How much does MR.FRAGRANCE charge for a sponsored video?

With a median of about 60,000 views and a rate of $20 to $35 per 1,000 views, expect roughly $1,200 to $2,100 per sponsored video.

What does MR.FRAGRANCE post about on YouTube?

The channel posts short Japanese-language perfume reviews, new release roundups, brand histories and seasonal best-of lists, along with announcements for fragrance events and pop-up stores.

How do I contact MR.FRAGRANCE for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked, and the channel description lists a business email for work requests.

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