Mr. Babu (@mrbabu212) is an indie music label and publisher based in Kolkata, India, releasing Bengali, Hindi, and Punjabi indie, pop, rock, and hip hop tracks. The channel has about 9,090 subscribers and 1.9 million views, with a median of roughly 800 views per video. It uploads about 16 videos a year. Sponsored integrations are estimated at $150 to $250 per video.
Indie music label with a 312,000-view breakout and a loyal Bengali listener base
- Median views near 800 per video, with a 90th percentile of about 35,700 views
- Latest uploads show 16 videos in 365 days, a steady release pace
- Bengali-language audience with Hindi and Punjabi listeners, all in India
Brand fit report
Content
- Formats
- official music videos, lyrical videos, Shorts teasers
- Tone
- melancholic, energetic
- Language
- BN
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 2 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music
- Affiliate links
- Yes
Sponsorship share is 8 percent by the channel's detection, but no brand names were confirmed in the recent videos, and the channel's own releases are not sponsored placements.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Punjabi hip hop titles such as "Crime Scene" and "Belly Dance" carry street-themed content, but nothing explicit appears in the titles or descriptions reviewed.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 9.1k | 799 | 1 |
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Galactic : Official Music Video | Satsangi | Year Of The Pig · 4k views
▶Satsangi – Year Of The Pig | Official Music Video | Post-Pun · 7.9k views
▶Just Don’t Say It | Heartbreak Song | Sad Romantic English S · 115 viewsLast three uploads, latest 56 days ago.
This is the official page of Mr. Babu, an indie music label and publisher based out of Kolkata - 6/1 Akrur Dutta Lane. With a focus on independent music in 2010. The idea was to support indie musicians, safeguard their rights and provide a transparent distribution system across the globe. A disruptive model that would put artists first and support their creative endeavours on a platform that would be unapologetic, authentic and 100% original. Mr. Babu will hold a mirror to the colourful, chaotic world of pop culture across the country on all things indie. Mr. Babu invites every musician t
About Mr. Babu
Mr. Babu is a Kolkata-based indie music label and publisher that releases Bengali, Hindi, and Punjabi music across pop, rock, folk, and hip hop. The channel posts official music videos, lyrical videos, and Shorts teasers, with about 16 uploads in the past year. Its audience is most likely young adults in India who follow regional indie music; these figures are estimates, not platform-verified demographics.
The channel reports about 9,090 subscribers and 1.9 million total views. The median video draws roughly 800 views, while a few releases have reached tens of thousands, including one above 300,000. Sponsored integrations are estimated at $150 to $250 per video, which works out to $20 to $35 CPM on median views, compared with $10 to $30 CPM for typical paid ads.
This channel suits music platforms, regional audio brands, and campaigns that target Bengali and Hindi indie listeners. Brands should weigh the low median reach against the cost before booking.
Written from Mr. Babu's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mr. Babu can edit or remove this page at any time.
Questions about Mr.
How much does Mr. Babu charge for a sponsored video?
Mr. Babu's estimated rate is $150 to $250 per sponsored video, based on a CPM of $20 to $35 on the channel's median views. Final pricing depends on the format and the campaign scope. Contact details unlock on Starbooked for $0.80.
What does Mr. Babu post about on YouTube?
Mr. Babu posts official music videos, lyrical videos, and short teasers for indie artists from Kolkata and across India. The music spans Bengali, Hindi, and Punjabi, with pop, rock, folk, and hip hop styles. Most uploads run two to five minutes.
How do I contact Mr. Babu for a brand deal?
The channel lists a public email for artist and collaboration queries. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in indie music, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Tyne-James Organ@tynejamesorgan · AU | indie musicalternative music | 23k | 661 | $150–250 | 16 |
Tann Badwal@tannbadwal · IN | punjabi musicsad songs | 57k | 1.6k | $150–250 | 15 |
BLIND@blindedm · US | video game remixeselectronic dance music | 10k | 918 | $150–250 | 14 |
Alexander Krylkov@alexanderius · KZ | progressive metalguitar playthroughs | 2.1k | 209 | $150–250 | 13 |
Across The Board Band@atbmusiccanada · CA | cover bandscanadian rock | 3.2k | 297 | $150–250 | 12 |
さたけ@satake_ibe · JP | japanese musicpiano rock | 15k | 659 | $150–250 | 9 |